Silvergate Signs Three Year Global Master Toy Renewal Deal with Fisher-Price for Octonauts

Silvergate Signs Three Year Global Master Toy Renewal Deal with Fisher-Price for Octonauts

NEW YORK and LONDON, February 15, 2016 /PRNewswire/ --



The brand-new Gup-K vehicle featured in the double-length special, "The Octonauts and
The Great Swamp Search!" 



Silvergate Media ("Silvergate"), the international TV production and licensing company
focused on pre-school children's entertainment based in New York and London, has signed a
three year master toy renewal deal for Octonauts, its undersea preschool adventure
property with Fisher-Price Inc., one of the world's leading manufacturers of infant and
preschool toys and a subsidiary of Mattel Inc.



(Photo:
http://photos.prnewswire.com/prnh/20160215/333085 )




Now in its fourth season Octonauts is aired in over 100 countries across the world,
including on Disney Channel [http://disney.go.com/disneyjunior/octonauts ] (USA), ABC
[http://www.abc.net.au/abcforkids/shows/s3106715.htm ] (Australia), TF1
[http://www.tf1.fr/tf1/les-octonauts ] (France) and Super RTL [http://www.superrtl.de ]
 (Germany). Octonauts is also broadcast on China Central TV ("CCTV").



Fisher-Price have been Silvergate's toy partner for Octonauts since 2011, with the
brand established as a leading preschool toy property in the United States, UK, Europe,
Australia, and Korea. A successful toy launch is underway in China, with Russia to follow
this Fall.  



Fisher-Price plans to launch over 20 new toys in 2016, based around a fantastic "Year
of Slime" play pattern.  



Waheed Alli, CEO, Silvergate said:



"We are thrilled to have renewed our partnership with Fisher-Price demonstrating our
commitment to working with world-class partners to develop fantastic toys.  



"Octonauts is now truly a global property, and continues to go from strength to
strength as a unique and exciting pre-school brand. 



"As the show gains popularity in new markets, we look forward to millions more
children enjoying Octonauts toys at home." 



Susie Lecker, EVP Chief Brand Officer, Toybox Division, Mattel Inc. said:



"We've really enjoyed bringing the underwater world of Octonauts to life thanks to a
globally relevant aquatic and rescue theme that's so toyetic that the toys jump out of the
show.  



"Silvergate's dedication to support Octonauts with continuous new content paired with
an aggressive pursuit of content distribution makes them a terrific partner." 



Under the three year master toy license, Fisher-Price has global rights to develop
pre-school playsets, vehicles, figures, plush, and electronic learning aids.



Notes to Editors  



Silvergate Media  



Silvergate Media is a creative content and licensing company driven by big ideas and
big collaborations. It was formed in 2011 following a buyout from Chorion by William Astor
and Waheed Alli, with offices in New York and London.



Silvergate develops and produces world-class content built to inspire, entertain and
engage audiences of all ages through innovative storytelling, great products and strong
partnerships.



Silvergate has a number of assets based on characters and brands developed for
pre-school children. Among their portfolio of projects in production are Peter Rabbit
(currently in its second season) and Octonauts (currently in its fourth season).



Silvergate are currently in pre-production on four brand new programmes for partners
including Disney, Nickelodeon and Netflix and their development slate continues to grow.



Octonauts 



The Octonauts are a dynamic eight-member team of quirky and courageous adventure
heroes who dive into action whenever there is trouble under the sea. Equipped with a fleet
of aquatic vehicles, they rescue amazing sea creatures, explore incredible new underwater
worlds, and often save the day before returning safely to their home base, the octopod.



About Fisher-Price 



In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy
industry. Their goal: creating playthings that inspire a child's development. More than 85
years later, Fisher-Price remains deeply rooted in the belief that play is the way
children learn best. To this day, understanding the importance of play in building a
child's skills is the fundamental principle, as the company strives to enrich the lives of
families with young children around the globe. United by the passion for a child's safe
care and development at each age and stage, the people of Fisher-Price work tirelessly to
bring families the best toys and baby products in the world. Some of the company's
best-known brands include Laugh & Learn(R), Little People(R), Power Wheels(R), and
Imaginext(R), and it's also a leading developer of character-based toys for children's
programming such as Thomas & Friends(TM), Blaze and the Monster Machines and Mickey Mouse
Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information,
visit http://www.fisher-price.com (U.S.) and http://www.fisher-price.ca (Canada) or
connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.




 
Enquiries 
EmptyBreak:MARKER 
Silvergate Media 
Tel: + 44-207151-0170   
EmptyBreak:MARKER 
Waheed Alli, Chief Executive 
Ron Allen, SVP Commercial 
Tel: + 44-207151-0170   
EmptyBreak:MARKER 
Instinctif Partners 
Adrian Duffield / Lauren Foster - London 
Tel: + 44-20-7457-2020 
EmptyBreak:MARKER 
Meredith Bridge - New York 
Tel: +1-917-370-5633 


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20160215/333085
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Photo:http://photos.prnewswire.com/prnh/20160215/333085
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