BARC India Moves a Step Closer to Digital Measurement; to Issue RFP Soon

BARC India Moves a Step Closer to Digital Measurement; to Issue RFP Soon

MUMBAI, February 15, 2016 /PRNewswire/ --



The Broadcast Audience Research Council (BARC) India, which had issued the Request for
Information (RFI) for digital measurement in December, last year, has received an
overwhelming response from 11 top-notch vendors from across the world.



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Those who have submitted the RFI include: Kantar Media, IMRB and ComScore, Nielsen,
MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto
Analytics.



In order to expedite the process and launch digital measurement services this year,
BARC India will issue the Request for Proposal (RFP) soon and the partner for the venture
will be announced in couple of months. With this, BARC India has moved one step closer to
providing audience measurement beyond television.



BARC India's intent, through its foray into digital measurement, is to measure total
unduplicated audiences across all devices and platforms, measuring combined program
impressions or advertisements regardless of where and how content/ad is being consumed,
through a Single Source Panel.



Once the venture takes shape, BARC India will be the first to provide a TV+ Digital
viewership measurement service across the globe. BARC India, with this will cover more
than 50 per cent of media spends between TV and digital.



In order to make the service robust and accurate, BARC India will look at partnerships
with publishers and content creators going forward.



"A lot of content today is being created for online consumption, but all these
impressions are unaccounted for. With our digital measurement we are looking at providing
content creators and platform owners with insights on the consumption behavior of viewers.
We are happy with the response we have received from vendors globally," said BARC India
CEO Partho Dasgupta. 




 
For further queries, please contact:  
Mr. Partho Dasgupta 
CEO, BARC India 
partho.dasgupta@barcindia.co.in 
+91-2249226611

 
Ms. Seema Singh 
Sr. Manager - PR & Communications 
seema.singh@barcindia.co.in 
+91-9702333354  


 





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Broadcast Audience Research Council


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