Shareablee Ranks Top Ten TV Networks in January 2016

Shareablee Ranks Top Ten TV Networks in January 2016

TV Network engagement grows 19 percent; OWN sees largest growth in January

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a January ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 684 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views). Engagement for TV networks grew 19 percent compared to December 2015, due to a 29 percent increase on Instagram, 23 percent increase on Twitter and 14 percent increase on Facebook.

ESPN ranked number one on Facebook with 35.5 million actions, Twitter with 13.1 million actions, and Instagram with 104.5 million actions. ESPN also captured the most social amplification (shares and retweets) of any TV network with nearly 8 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 2.3 million actions excluding views, and MTV ranked number one on Tumblr. Fox News topped the news category with 30.4 million actions and also captured over 5.5 billion Facebook impressions, the most of any TV network during the month of January. OWN saw the largest growth at 302 percent, driven by a 26 percent increase in Facebook posts resulting in a 433 percent growth in Facebook actions, including a 463 percent growth in shares.




Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence



January 2016
------------

Rank Network Total Total Actions to Fans &
Fans Indexiii Followersiv
Actionsi Contentii
Facebook Facebook
Facebook Facebook
Twitter Twitter
Twitter Twitter
Instagram Instagram
Instagram Instagram
YouTube YouTube
YouTube YouTube

Tumblr Tumblr
--- --- ------

Category Average 7.9M 3,858 100 36.4M
---------------- ---- ----- --- -----

1. ESPN 153.1M 18,883 550 133.8M
--- ---- ------ ------ --- ------

2. Freeform 47.9M 8,220 427 53.8M
--- -------- ----- ----- --- -----

3. NBC 46.5M 22,072 126 176.4M
--- --- ----- ------ --- ------

4. ABC 39.8M 20,083 92 208M
--- --- ----- ------ --- ----

5. Telemundo 36.6M 20,649 340 51.9M
--- --------- ----- ------ --- -----

6. MTV 36.5M 6,764 115 150.9M
--- --- ----- ----- --- ------

7. FOX Sports 33.4M 52,317 327 49.1M
--- ---------- ----- ------ --- -----

8. Fox News 30.4M 13,155 377 38.8M
--- -------- ----- ------ --- -----

9. E! 28M 7,579 263 50.9M
--- --- --- ----- --- -----

10. Univision 27.8M 21,172 225 59.4M
--- --------- ----- ------ --- -----



i Total actions metric includes the
total volume of post-level likes,
shares, retweets, comments, reblogs
and dislikes for all properties
under each brand across platforms.

ii Total content includes all posts,
tweets, media and YouTube videos
posted by all properties under each
brand across platforms.

iii "Actions to fans index" is
calculated as the total number of
actions taken on all posts made by
properties in the network in the
time period, divided by the total
fan count of all properties in the
network. This value is then set as
an index against all U.S. TV
Networks. (Does not include
Tumblr.)

iv Total fans/followers includes
average fans/followers for all
properties under each brand as of
January 31, 2016. (Does not include
Tumblr.)

*ABC Family was renamed and
rebranded as Freeform in January
2016.
Other notable findings include:


-- The Top Five TV shows by engagement: SportsCenter, ESPN (88.8 million
actions), Pretty Little Liars, Freeform (37.4 million actions), Teen
Wolf, MTV (14.7 million actions), Good Morning America, ABC (9 million
actions), Today Show, NBC (7.1 million actions)
-- The Top Five TV Networks on Facebook: ESPN (35.5 million actions), NBC
(33.6 million actions), ABC (32 million actions), Telemundo (30.9
million actions), FOX Sports (30.2 million actions)
-- The Top Five Networks on Twitter: ESPN (13.1 million actions), MTV (4
million actions), NBC (3.3 million actions), ABC (3 million actions),
Freeform (2.4 million actions)
-- The Top Five Networks on Instagram: ESPN (104.5 million actions),
Freeform (36.3 million actions), E! (18.3 million actions), MTV (18.2
million actions), NBC (7.2 million actions)
-- The Top Five Networks on YouTube (excluding views): NBC (2.3 million
actions), CBS (2.1 million actions), TBS (780 thousand actions), ABC
(612 thousand actions), Spike (422 thousand actions)
-- Actions on video content for TV Networks' grew 42 percent in January
compared to December, and represents 17 percent of the total social
actions captured by TV Networks across Facebook, Twitter and Instagram
in January.
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson

Email: kara@shareablee.com

Mobile: +1.917.808.6402



SOURCE Shareablee Inc.

Shareablee Inc.

Web Site: http://www.shareablee.com


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