Jude Law Surprises Guests by Starring in 'The Life RX' - a New Immersive Theatre Experience

Jude Law Surprises Guests by Starring in 'The Life RX' - a New Immersive Theatre Experience

LONDON, February 10, 2016 /PRNewswire/ --



METICULOUSLY CRAFTED ONE-NIGHT-ONLY PERFORMANCE CELEBRATES THE LAUNCH OF THE BOLDLY
DESIGNED NEW LEXUS RX



Last night, Hollywood actor and producer Jude Law starred alongside an elite cast
of actors from the world of immersive theatre, in an exclusive interactive show.



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The 14-scene odyssey, held at London's Tom Dixon-designed Mondrian hotel and a secret
underground bank vault, allowed 100 guests to take centre-stage in the performance and
become the star of their very own personalised show. These unwitting participants were
catapulted into a live theatrical manifestation of 'The Life RX' - a multi-sensorial world
of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016
Lexus RX, which also stars Jude Law.  



Each room brought with it new scenarios and unexpected experiences that required
guests to improvise in their new persona as an international movie star, whilst the rest
of the cast had been fully prepped to work around their specific personalities. The
ultimate bespoke performance. 



The guests' new role then took a dramatic turn as award-winning stage and screen
legend - and immersive theatre fan - Jude Law surprised them by sharing their 'red-carpet
scene' finale to the production.



Designed to celebrate the luxury credentials of the new Lexus RX, each carefully
crafted scene was inspired by elements of the sharply styled best selling SUV and the
extraordinary lifestyle depicted in its TV advert. This creative premise propelled the
guests into a multitude of 'film star' scenarios, each designed to stimulate the senses in
ever more sophisticated ways. 



Propelled from one exhilarating scene to the next, en-route guests were laser-guided
through underground bank vaults, crawled through giant speakers inspired by Woodstock
Sound Engineer Mark Levinson's premium acoustics systems, bundled into Lexus RX's to
escape their pursuers, and asked to ride incognito in a customized luxury luggage trolley!



Our stars' gastronomy skills were tested by a perfectionist, personal chef. Their
'on-screen presence' was questioned by cinemas' media elite. And gaggles of adoring fans
threw themselves at our stars during the premier of their very-own movie.



They were even in-demand as fashion muses. Luxury British tailor, Joshua Kane,
(playing himself in the production) begged our stars to wear one of his unique creations
for the forthcoming awards season. In creating the garment he had used the same expert
craftsmanship and hand-stitched techniques seen in the interior of the luxury SUV.



Speaking about the event, Jude Law said: "Immersive theatre is a medium that has
interested me for a while now.  This is an experience where the audience is in the driving
seat, and are taken into an incredibly magical world - having filmed the Life RX ad, being
thrust into that world was something I wanted to be a part of. I had a lot of fun and hope
everyone who came enjoyed it as much as we did creating it." 



Spiros Fotinos, Head of Marketing at Lexus Europe said: "With 'The Life RX' campaign
we expressed an attitude that resonates with the modern luxury consumer. Luxury is not
only about having the option to do something but actually having the courage to do it and
make it your own. This is exactly what we did by staging an unprecedented immersive
theatre experience and what we enabled our guests to do. All went through the same 14
scenes but they each experienced something unique and amazing. This bespoke approach
reflects the spirit of the Lexus brand and fits perfectly with the bold and innovative
character of the new RX." 



The event was meticulously produced and directed by an A-list team including the
Creative Director of London's Old Vic Tunnels, Hamish Jenkinson, the Performance Director
behind many Secret Cinema classics, Simon Evans, the Sound and Graphic designer from
smash-hit immersive experience Punch Drunk, Stephen Dobbie, 'The Railway Children's' award
winning Set and Costume Designer, Joanna Scotcher, Moschino and Beyonce Lighting Designer,
Tupac Martir and many of the cast from cult immersive theatre shows such as 'You Me Bum
Bum Train'. 



'The Life RX' immersive experience will be further brought to life using pioneering
360 filming techniques, hidden cameras were placed throughout the experience to allow
those who couldn't attend on the night to enjoy this one off performance at home. 



Pictures of the event are available on Lexus Newsroom: http://www.newsroom.lexus.eu
[https://protect-eu.mimecast.com/s/a0gSBl20df2 ]



'The Life RX' TV advert can be found at:
 https://www.youtube.com/watch?v=qF9NTslNGpY



NOTES TO EDITORS



ABOUT IMMERSIVE THEATRE



In immersive theatre, the lines between performer and audience and between performance
and life are blurred. The audience are not passive bystanders and audience members, they
are part of the story. However small their role may be, they are placed within in the
middle of the action allowing them to individualize their experience based on their
reactions and choices and write their own stories.



ABOUT LEXUS



Launched in 1989, Lexus has become renowned throughout the world for its pursuit of
perfection, the outstanding quality and sophisticated high-technology content of its
products, and for its unique concept of complete customer service. Further reinforcing the
traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus
is currently rejuvenating its line-up, launching a new wave of emotional and inspirational
products featuring bolder product execution, superior driving dynamics and
state-of-the-art technologies. Today, Lexus remains the first - and only - premium
automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX
450h, the GS 450h and GS 300h, the LS 600h, the ES 300h, the IS 300h and the CT 200h. In
Europe, models featuring Lexus Hybrid Drive account for more than half of all Lexus sales.






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LEXUS

CONTACT: Etienne Plas, etienne.plas@lexus-europe.com, T: +32-2-745-20-22, M: +32-479-999-613 | Alice Bartkowski, alice.bartkowski@lexus-europe.com, T: +32-2-745-34-58, M: +32-473-621-554 | Laurence Pothen, laurence.pothen@lexus-europe.com, T: +32-2-745-34-33, M:+32-474-882-429


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