BARC India and TAM India Complete Joint Venture Formation

BARC India and TAM India Complete Joint Venture Formation

MUMBAI, February 10, 2016 /PRNewswire/ --



BARC India set to be the Single TV Viewership Data Provider With Effect From
29th February 



The joint venture between BARC India and TAM India launches today with the formation
of the meter management company. This new entity, christened Meterology Data Pvt Ltd. (MDL)
will commence operations in the next couple of weeks as TAM India exits TV viewership
measurement business effective 29 February, 2016. As part of the new system, all TAM
meters will be re-deployed in panel homes selected by BARC India's sample design. This JV
will help BARC India in growing its sample size.



(Logo:
http://photos.prnewswire.com/prnh/20150828/10129285 )




In MDL, BARC India will have full management control with 51% stake, while TAM India -
which includes Nielsen and Kantar - will have 49% stake. With the completion of this JV,
BARC India will be the single provider of TV Viewership data. MDL's role will be to run
and manage meter operations and supply raw data to BARC India.



"The Industry was eagerly waiting for this merger to be completed from the time we
announced it in August last year. We are happy to state that the Joint Venture Company is
complete and all set to kick-off operations," said BARC India CEO, Partho Dasgupta.



"We will work closely with BARC to ensure a good outcome for the industry and our
joint clients. We have worked productively with BARC to get here and under the
circumstances, have agreed a good way forward for everyone concerned," said Kantar CEO
Eric Salama.



"We are happy to collaborate with BARC India. The coming together of BARC India and
TAM India has only strengthened the Indian broadcast industry, as they will now be getting
viewership trends from a larger panel size," informed Nielsen MD Prashant Singh.



TAM Media Research CEO LV Krishnan said, "I am very happy to see that the JV has
finally taken shape. What is even more heartening is that TAM India's current 12,000
meters, which was built and constructed tirelessly over the last fifteen years, will get
combined to give BARC India a larger and robust TV panel sample base for the industry. We
will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue
focusing its efforts towards value adding the industry through constant enhancements of
its existing businesses."




 
Contact:  
Partho Dasgupta 
CEO, BARC India 
partho.dasgupta@barcindia.co.in 
+91-2249226611 
Seema Singh 
Sr. Manager - PR & Communications 
seema.singh@barcindia.co.in 
+91-9702333354  


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20150828/10129285
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Photo:http://photos.prnewswire.com/prnh/20150828/10129285
http://photoarchive.ap.org/
Broadcast Audience Research Council


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