Shareablee Ranks Top Ten TV Networks in November 2015
Shareablee Ranks Top Ten TV Networks in November 2015
ESPN dominates the Top Ten; FXX sees largest growth in November
NEW YORK, Dec. 15, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a November ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 530.3 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. Engagement for TV networks decreased 2 percent compared to October 2015, due to a 5 percent decline on Facebook.
ESPN ranked number one on Facebook with 34.2 million actions, Twitter with 13.2 million actions, and Instagram with 71.7 million actions. ABC captured the most social amplification (shares and retweets) of any TV network with 8.3 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 1.9 million actions excluding views, and also ranked number one on Tumblr. Fox News topped the news category with 31.2 million actions and also captured over 6 billion Facebook impressions, the most of any TV network during the month of November. FXX saw the largest growth at 286 percent, driven by It's Always Sunny in Philadelphia's Facebook promotion of its upcoming season which premieres on January 6, 2016.
Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence
November 2015
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Rank Network Total Total Actions to Fans Indexiii Fans & Followersiv
Actionsi Contentii Facebook Facebook
Facebook Facebook Twitter Twitter
Twitter Twitter Instagram Instagram
Instagram Instagram YouTube YouTube
YouTube YouTube
Tumblr Tumblr
--- --- ------ ---
Category Average 6.3M 3,219 100 36M
---------------- ---- ----- --- ---
1. ESPN 119.1M 18,429 587 126.6M
--- ---- ------ ------ --- ------
2. ABC 44.3M 18,910 137 202.3M
--- --- ----- ------ --- ------
3. NBC 39.9M 19,877 148 167M
--- --- ----- ------ --- ----
4. Univision 33M 20,471 366 56.4M
--- --------- --- ------ --- -----
5. Fox News 31.2M 10,827 539 36.2M
--- -------- ----- ------ --- -----
6. Telemundo 28.5M 20,420 369 48.4M
--- --------- ----- ------ --- -----
7. E! 24.6M 7,150 309 49.6M
--- --- ----- ----- --- -----
8. MTV 22.8M 5,898 95 148.5M
--- --- ----- ----- --- ------
9. FOX 18.8M 9,986 32 368.8M
--- --- ----- ----- --- ------
10. CBS 16.3M 15,635 44 231.2M
--- --- ----- ------ --- ------
i Total actions metric includes the
total volume of post-level likes,
shares, retweets, comments,
reblogs and dislikes for all
properties under each brand across
platforms.
ii Total content
includes all posts, tweets, media
and YouTube videos posted by all
properties under each brand across
platforms.
iii "Actions to fans
index" is calculated as the total
number of actions taken on all
posts made by properties in the
network in the time period,
divided by the total fan count of
all properties in the network.
This value is then set as an index
against all U.S. TV Networks.
(Does not include Tumblr.)
iv
Total fans/followers includes
average fans/followers for all
properties under each brand as of
November 30, 2015. (Does not
include Tumblr.)
Other notable findings include:
-- The Top Five TV shows by engagement: SportsCenter, ESPN (69.2 million
actions), The Walking Dead, AMC (14.4 million actions), Pretty Little
Liars, ABC Family (8.5 million actions), The Tonight Show Starring Jimmy
Fallon, NBC (7.1 million actions), Today Show, NBC (7.1 million actions)
-- The Top Five TV Networks on Facebook: ESPN (34.2 million actions), ABC
(32.2 million actions), Fox News (29 million actions), NBC (28.9 million
actions), Telemundo (25.3 million actions)
-- The Top Five Networks on Twitter: ESPN (13.2 million actions), ABC (3.9
million actions), NBC (3.2 million actions), FOX (2 million actions),
Fox News (1.6 million actions)
-- The Top Five Networks on Instagram: ESPN (71.7 million actions), E!
(14.2 million actions), AMC (9.1 million actions), FOX (8 million
actions), Univision (8 million actions)
-- The Top Five Networks on YouTube (excluding views): NBC (1.9 million
actions), ABC (909.4 thousand actions), FOX (869.7 thousand actions),
CBS (483.7 thousand actions), TBS (264.5 thousand actions)
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.
Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402
SOURCE Shareablee Inc.
Shareablee Inc.
Web Site: http://www.shareablee.com
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