Kantar Media Awarded Thailand's Official Multi-platform Television Audience Measurement Contract

Kantar Media Awarded Thailand's Official Multi-platform Television Audience Measurement Contract

LONDON, December 16, 2015 /PRNewswire/ --



Media Research Development Association (Thailand) has awarded Kantar Media a contract
to deliver the official multi-platform TV ratings in Thailand. This prestigious five-year
contract, which will begin in 2017, follows a competitive tender process involving Kantar
Media, GfK and Video Research. The announcement was made at an official signing ceremony
in Bangkok this afternoon.



(Logo:
http://photos.prnewswire.com/prnh/20150428/742592 )




The service will comprise a representative panel of 3,000 homes to measure
multi-platform TV viewing and deliver the official TV ratings currency in Thailand. When
launched in 2017 it will include measurement of viewing on the TV set (Core TV) and
viewing on tablets, smartphones and PC's (Extended TV), delivering a complete picture of
actual TV consumption in Thailand.



"We're thrilled to have been awarded the first official TV ratings service in
Thailand." commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media.
"From 2017 the industry will benefit from an independent, audited trading currency for
television in all of its evolving digital forms that meets the highest international
standards for audience measurement. We're proud that the industry has shown its trust in
Kantar Media and look forward to partnering with the official JIC, MRDA, in this new era
of TV measurement."



Thailand's Media Research Development Association includes representatives from the
major broadcasters, TV operators (satellite, cable and free to air) and media agencies.
The Association expects close cooperation with The National Broadcasting and
Telecommunications Commission which has been supported the implementation of an official
TV Rating service in Thailand.



 "This appointment marks a significant investment for the media industry in Thailand."
commented Mrs. Wannee Ruttanaphon, President of the Media Agency Association of Thailand
(MAAT). "We will have accurate and audited audience measurement for viewing across
platforms reflecting consumers viewing habits. Advertisers can spend their media budget
with efficiency. With full access to information, broadcasters can improve their
programming continuously."



Kantar Media and its sister company TNS will begin establishing a specialist audience
measurement team in Bangkok later this month. Today's announcement marks an exciting time
for Kantar Media's continued investments in Asia Pacific. These include launches of
audience measurement services in Singapore and Malaysia and digital advertising monitoring
in Vietnam and Indonesia soon to follow. The new services in Vietnam and Indonesia will
provide the media industry with the competitor intelligence to understand their share of
voice, shape their campaigns, optimise planning and drive sales.



In addition, Nick Burfitt re-locates from London to Singapore as Managing Director for
Asia Pacific. Nick is well respected in the industry, having worked in TNS and Kantar
Media for over 20 years, most recently leading the use of return path data in TV
measurement. Kantar Media was the first research company to use RPD, and has been at the
forefront of its subsequent adoption by clients worldwide. Appointing one of the company's
senior directors to oversee the new service reflects Kantar Media's commitment to clients
in the region, and to MRDA and its stakeholders for the official Thailand TV measurement
service.



Kantar Media conducts TV measurement services in over 55 markets worldwide. This
latest announcement follows renewals and new contracts secured in UK, Denmark, Netherlands,
Romania & Israel.



For more information: http://www.kantarmedia.com






Photo:
http://photos.prnewswire.com/prnh/20150428/742592


Photo:http://photos.prnewswire.com/prnh/20150428/742592
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150428/742592
http://photoarchive.ap.org/
Kantar Media

CONTACT: Contact: John McCarthy, +44(0)7815-767-753


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