VELUX Group and Disney Join Forces in Star Wars(TM) Collaboration for Children's Room
VELUX Group and Disney Join Forces in Star Wars(TM) Collaboration for Children's Room
COPENHAGEN, Denmark, December 16, 2015 /PRNewswire/ --
On 16 December 2015, a new chapter adds to the Star Wars universe with the world
premiere of "Star Wars: The Force Awakens". The launch of the film not only brings a
seventh chapter to the epic saga; it also takes the existing collaboration between Disney
and the VELUX Group, the world's largest manufacturer of roof windows and accessories, to
a new galaxy. The "Star Wars & VELUX Galactic Night Collection" offers four galactic
blackout blinds designed especially for children's rooms to stimulate rest and creativity,
which are vital for future generations and at the core of the VELUX Group.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/7713851-velux-group-disney-star-wars-collaboration
The VELUX Group was founded in 1941 with a vision to bring light and fresh air to
modern homes. 74 years and millions of roof windows later, the company is today a market
leader with an ongoing ambition to shape spaces supporting individual needs for daylight
in every room of the house. And this includes children's rooms, which today have changed
focus from being bedrooms to playrooms and as such call for increased creativity and
functionality when decorating.
In 2014, the high involvement in children's rooms led the VELUX Group to a playful and
powerful collaboration with Disney featuring some of the most beloved Disney characters.
Now the time has come to widen the scope and cater for the imagination of even more
children with a Star Wars-themed blinds collection. The "Star Wars & VELUX Galactic Nights
Collection" is inspired by Star Wars:"The Force Awakens" and features four brand new
fabulous designs designed exclusively by the VELUX Group in close alignment with Disney.
On demand design
As market leader, the VELUX Group insists on being innovative and agenda setting
whenever new products are developed and launched. Not only in terms of functionality and
quality but also relevance. Several studies point at sleep as a vital factor in the
healthy home and this has led to an increased demand for blackout blinds to suit all ages.
With this in mind, the VELUX Group is happy to present the "Star Wars & VELUX Galactic
Night Collection", a collection, which expands the VELUX kids' selection while linking the
company to one of the world's most epic universes; Star Wars. Kent Holm, Vice President of
Global Product Management at the VELUX Group explains:
"When the VELUX Group engages in design collaborations, we aim to push the boundaries
in the market and provide the consumers with ideal solutions for the entire household.
Looking to the enormous power and popularity of Star Wars, we found the perfect
collaboration for developing new products aimed at kids and preteens, who are old enough
to be decision makers in their own room without compromising on the functionality and
quality their parents expect. With the "Star Wars & VELUX Galactic Night Collection" we
aim to inspire epic play battles between good and bad during daytime while guaranteeing
total blackout of light which is essential for a good night's sleep."
"Star Wars & VELUX Galactic Night Collection" is an opportunity for both children and
their parents to engage in a high benefit product, since the Star Wars universe has
devoted fans at all ages and offers a unique community of massive universal popularity.
Collection from another galaxy to the modern playroom
Star Wars is set in a galaxy far, far away. The "Star Wars & VELUX Galactic Night
Collection", on the other hand, is designed especially for modern playrooms with
individuality in mind.
The collection comprises four Star Wars designs, two depicting classic characters and
universes, "Darth Vader" and "The Death Star", and two inspired by The Force Awakens,
"Kylo Ren" and "Robots". Every design brings the characters to life on a "poster design"
in full roof window size. Whether you are the hero or the dark force, the total blackout
blinds give you full control of light allowed into the room during daytime and nighttime.
The collection also offers a perfect plug-and-play solution, which is easy to install
thanks to the VELUX Pick&Click!(TM) technology.
The "Star Wars & VELUX Galactic Night Collection" is up for pre-order from December
2015 at http://www.velux.com
About Star Wars:
- The first Star Wars film premiered in 1977
- 16 December 2015 sees the launch of the seventh Star Wars: The Force Awakens in the
Nordics
- In 2012, The Walt Disney Company acquired Lucasfilm and announced the making of three
new Star Wars films
- Star Wars holds a Guinness World Records title for the most successful film
merchandising franchise
- Merchandise includes computer and video games, Lego toys, apparel, dress-up, products
for the home and more
About the VELUX Group:
- Founded in 1941 and the creator of better living environments for people around
the world
- The world's largest manufacturer of roof windows and modular skylights, decoration and
sun screenings, roller shutters, installation solutions and intelligent home controls
- Previous design blinds collaborations include Karim Rashid and Scholten & Baijings
- In 2014, the VELUX Group collaborated with Disney on a successful collection for
children's rooms featuring the most beloved Disney characters from Winnie the Pooh to
Mickey Mouse
Press material at VELUX Media Centre
See and download our news videos, photos and press materiel on VELUX Media Centre at
press.velux.com [http://press.velux.com ]. Here, you can subscribe to VELUX news
[http://press.velux.com/manage-your-subscription-to-velux-email-lists ]. Follow us on
twitter.com/velux [http://twitter.com/velux ] and facebook.com/velux
[https://www.facebook.com/velux ]
STAR WARS and related properties are trademarks and/or copyrights, in the United
States and other countries, of Lucasfilm Ltd. and/or its affiliates. (c) & TM Lucasfilm
Ltd.
Contact
EmptyBreak:MARKER
Kathrine Westermann
Media Relations Manager
VELUX Gruppen
EmptyBreak:MARKER
+45-23815595
kathrine.westermann@velux.com
(Photo:
http://photos.prnewswire.com/prnh/20151215/296269 )
Photo:
http://photos.prnewswire.com/prnh/20151215/296269
Video:
http://www.multivu.com/players/uk/7713851-velux-group-disney-star-wars-collaboration
Photo:http://photos.prnewswire.com/prnh/20151215/296269
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151215/296269
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7713851-velux-group-disney-star-wars-collaboration
VELUX Group
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