Best Foods Ties up With Dilwale - Shah Rukh Khan's Red Chillies Entertainment for a Multimedia Brand Campaign

Best Foods Ties up With Dilwale - Shah Rukh Khan's Red Chillies Entertainment for a Multimedia Brand Campaign

NEW DELHI, December 9, 2015 /PRNewswire/ --



Best Foods, considered as amongst the most innovative and leading rice brands in India
and known for its unique and clutter breaking consumer reach strategies and communications,
 has embarked on a multimedia campaign with Dilwale, an upcoming and much awaited 2015
romantic comedy film. The film directed by Rohit Shetty, features Shah Rukh Khan, Kajol,
Varun Dhawan and Kriti Sanon. The campaign is launched during the month of December along
with the movie release across television and other key mediums, pan India to enable a
consumer connect.



(Photo: 
http://photos.prnewswire.com/prnh/20151209/10136278)




(Logo: 
http://photos.prnewswire.com/prnh/20150114/10114269)




Link to the TVC: https://www.youtube.com/watch?v=cO-JDVmTezc



The objective is to amplify its consumer outreach resonating - the Perfect Match of
Best Rice proposition with Kajol and SRK starrer, the Perfect Match in Bollywood.



Speaking on the occasion Dr Aayushman Gupta, CEO for Best Foods, said, "Our effort is
to understand our partners and consumers and work on initiatives which connect with our
relevant target group. Best rice over the last four years has garnered consumers across
India and the product has been well accepted by consumers in target countries across the
world. The key reasons we see are product quality, consistency and clutter free packaging
with a communication which is direct. We make an effort towards directly talking about
product benefits rather than distract or confuse the consumer with too much technicality.
This campaign is another step towards establishing that Best Rice is the perfect match for
consumer usage across price points."



Speaking about the association, Mr Navin Khemka, Managing Partner, Maxus India, says,
"This tie-up with Dilwale is a part of our strategic initiative for Best Foods to bring
alive their Perfect Match proposition through blockbuster movies over the last 2-3 years.
I am sure this continued effort will gain audience confidence and increase our
marketshare."



The results are visible as the brand has become the fastest growing Consumer Brand of
rice in India. In 2014, A C Nielsen has identified 31 FMCG brands for Business Innovation
Winners and Best packaged rice is the only packaged rice brand figured in the list. After
which last year end, the endorsement by ICF (Indian Culinary Forum - The Top Chef
Fraternity in India) for Best Rice as amongst the most suitable rice for all occasions,
and now the Dilwale association is further strengthening the product endorsement and
association with the best across industries.



About Best Foods Ltd.  



'Best Foods Limited' currently is one of the fastest growing and amongst the largest
rice companies in India. The infrastructure of the company includes 17 modern rice mills
fully equipped with latest and advanced technology machines with an installed capacity to
produce/process 45,000 metric tons of processed rice per month. 'Best Foods' has been
awarded the APEDA Golden Trophy for being the largest exporter of Basmati Rice in the year
2010-11 and is a proud recipient of APEDA Silver Trophy for the 2nd highest export for the
fiscal 2007-08, 2008-2009 and 2009-10. It also enjoys the status of being a Star Export
House and having all necessary certifications such as 'ISO 22000:2005' & HACCP
Certification & Kosher certification in place.



The company brings to the consumers the finest Basmati rice of unmatched quality
sourced straight from the foothills of Himalayas and other prime rice growing areas in
India. Besides rice, the company  also offers Health and wellness products  along with a
lip smacking range of Best Ready to eat and ready to cook  including meals, pastes and
sauces. The brand has diversified to become an integrated player of rice, health and
wellness products, ready to eat meals and sauces.



In India, 'Best Foods' is amongst the most penetrated brands available in more than
2000 modern retail format (MRF) outlets spread across India in 200+ cities. In addition to
this, the company has 38 exclusive brand outlets across high footfall areas in Delhi/NCR.
Internationally, Best Foods' products have been widely appreciated in major overseas
countries located in Asia-Pacific, CIS, Middle East, Africa, Europe & North America.
Please visit our website http://www.bestfoodgroup.com
or http://www.ilovebestrice.com




 
Media Contact: 
Neha Pandhi 
neha.pandhi@bestfoodgroup.com 
+91-9999848121 
Best Foods Ltd. 


 





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Best Foods Ltd.


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