Short Film About Free "Spec Work" Goes Viral, Sparks Worldwide Conversation

Short Film About Free "Spec Work" Goes Viral, Sparks Worldwide Conversation

TORONTO, November 16, 2015 /PRNewswire/ --



One week ago a two-minute film called "Say no to spec" was released and it's become a
viral sensation. The film called into question the common advertising industry practice of
creating free "speculative creative" work to win clients in the bidding or "new business"
process. The film has amassed over 1.5 million views and generated debate over the value
of offering free work to prospective clients.



https://www.youtube.com/watch?v=essNmNOrQto&feature=youtu.be



The video has even struck a nerve with people outside of advertising. Freelancers,
contractors, photographers, journalists and a myriad of other professionals have rallied
behind the cause using the video's hashtag #SayNoToSpec.



The video features real shopkeepers and professionals being asked for "spec work".
Their hilarious reactions illustrate the absurdity of working for free. It was originally
created for Strategy Magazine's Agency of the Year competition in Canada. 



Beyond taking a humorous jab at the practice, Zak Mroueh, Zulu Alpha Kilo's founder
and the Director of the film, was quoted as saying "There is a much better way to choose
an agency partner. Spec work is an antiquated process that dates back to the Mad Men era.
It's a cog in the increasingly bureaucratic procurement machine."



Mroueh urges people to share comments using the hashtag #SayNoToSpec and to head over
to http://www.zulualphakilo.com/saynotospec to join the conversation. Within 24 hours,
he reacted with a thought leadership piece further explaining why spec work is in the end
costly to both clients and agencies.

https://medium.com/@zakmroueh/time-for-us-all-to-ditch-spec-creative-pitches-5128dea51d2a
 



Some interesting facts:




- #2 Trending video on YouTube Canada last week
- #3 most shared content on the Internet within a 24 hour period
- Over one million views in four days
- Top story of the day on Pinterest


About Zulu Alpha Kilo:



Zulu Alpha Kilo is based in Toronto, Ontario. Founded in July 2008 by world-renowned
Creative Director Zak Mroueh, the agency has a full-time staff of 75 people. Clients
include Audi Canada, Bell Canada, Cineplex Entertainment, Interac Association, Labatt
Breweries, ParticipACTION, Aequitas Innovations and Workopolis. Everyone in the company
belongs to one company-wide creative group, and free-spirited, collaborative ideation is
one of the agency's core principles. 




 
Contact: 
Zak Mroueh 
Zulu Alpha Kilo Inc. 
Founder & Chief Creative Officer 
+416-777-ZULU (9858) 
zak@zulualphakilo.com  


 



Zulu Alpha Kilo Inc


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