DHX Media extends presence in China with two new SVOD deals

DHX Media extends presence in China with two new SVOD deals

Platforms iQiyi and LeTV license DHX library content

HALIFAX, Nov. 16, 2015 /PRNewswire/ - DHX Media ("DHX" or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), a key player internationally in the creation of content for families and children, has signed two non-exclusive content distribution deals with SVOD operators in China.

China's leading online entertainment platform iQiyi has acquired AVOD and SVOD rights to more than 400 half-hours of content which includes classic Teletubbies, Paddington and Caillou. In an additional deal, online video company LeTV has acquired OTT TV (Smart TV and set top box) and web broadcast rights to 313 half-hours of classic Teletubbies in English and Mandarin-language.

Josh Scherba, SVP Distribution at DHX Media, said: "China is increasingly becoming one of our key territories for distribution growth and these deals further boost the presence of our brands, particularly Teletubbies which has an existing fan base in China. Leveraging our large selection of Mandarin-dubbed shows, we are ideally positioned to provide kids and family content to operators in this rapidly growing market."

Teletubbies was the first Western preschool property to air in China, on CCTV reaching an audience of 300 million children and the first to open its very own Skills Development Centre in 2006. It also has an impressive roster of licensees in the territory including Phoenix and Hangzhou- Z-Shine.

About DHX Media Ltd.
DHX Media Ltd. (www.dhxmedia.com) is a key player internationally in the production, distribution, broadcast and licensing of entertainment content for children and families. Owner of the world's largest independent library of kids' and family content, at more than 11,000 half-hours, DHX Media is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. DHX Media is comprised of four main business units: DHX Studios creates high-quality original entertainment at its Vancouver and Halifax animation studios, its Toronto live-action studio, and in working with top international producers; DHX Distribution is a major provider of content to the global market; DHX Television, home to the Family suite of channels, is dedicated to delivering best-in-class programming to Canadian families; and DHX Brands specializes in creating, building and managing high-profile global entertainment brands within the children's and young-adult markets. DHX Media also owns the full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), which represents numerous entertainment, sport and design brands. DHX Media has offices in 15 cities worldwide, including Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich, Amsterdam and Beijing. The Company is listed on the NASDAQ Global Select Market under the ticker symbol DHXM, and on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B.

Disclaimer
This press release contains forward looking statements with respect to DHX Media including the timing of the release of licensed content and the ability of a licensee to market successfully licensed content. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management Discussion and Analysis, which form part of the Company's registration statement on Form 40-F filed with the United States Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

SOURCE DHX Media Ltd.

DHX Media Ltd.

CONTACT: please contact: Trade Media: Aimee Norman at DDA Blueprint PR, aimee@ddablueprint.com, +44 (0) 20 8985 4708; Financial Media: Shaun Smith - Director, Corporate Communications, DHX Media Ltd., shaun.smith@dhxmedia.com, +1 416-977-7230; Investor relations: David Regan - EVP, Corporate Development, DHX Media Ltd., david.regan@dhxmedia.com, +1 902-425-3814


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