Ranveer Singh, Sourav Ganguly and Venkatesh Kini Come Together for the Coca-Cola-NDTV 'Support My School' Telethon With Vikram Chandra

Ranveer Singh, Sourav Ganguly and Venkatesh Kini Come Together for the Coca-Cola-NDTV 'Support My School' Telethon With Vikram Chandra

MUMBAI, November 30, 2015 /PRNewswire/ --



- Telethon Helps Raise Funds for 400 Schools. The Campaign Will Now Reach 1000 Schools,
in 23 States, Benefitting 300,000 Students 



- The Campaign Since its Initiation Revitalized More Than 600 Schools, Impacting Close
to 200,000 Students 



- Schools Under the Support My School Campaign Will now Also Have Barrier-free Toilets
for Differently Abled 



- In Maharashtra Alone, the Support My School Initiative has Impacted 32 Schools and
Over 7705 Students  



Sourav Ganguly, Venkatesh Kini and Ranveer Singh came together for a 6-hour telethon
with Vikram Chandra to raise funds for the Coca-Cola-NDTV Support My School campaign. They
ended up raising Rs. 20 crores over the 6-hour show, which will now help the campaign
revitalize 1,000 schools in 23 states, benefiting over 300,000 students in rural and
semi-urban India. Support My School focuses on providing (1) access to clean, drinking
water (2) sanitation facilities for boys and girls (3) playgrounds and sports equipment (4)
teaching aids including library and computer facilities.



(Photo: 
http://photos.prnewswire.com/prnh/20151130/10135644)




The initiative, which adds to the ongoing efforts of the government, in realising the
'Swachh Bharat, Swacch Vidyalaya' campaign, will also build barrier-free toilets for
differently-abled children, going forward, thereby further deepening its impact. The first
four years of the SMS campaign has raised Rs. 43 crores and seen the revitalization of 600
schools, benefiting more than 200,000 school children. Its implementing partners include
- Plan India, World Vision India, Charities Aid Foundation, Round Table India, Aga Khan
Foundation and SRF Foundation.



Venkatesh Kini, President, Coca-Cola India and Southwest Asia, said, "Support My
School has grown from being an initiative, to a campaign that has more than 100 partners,
leaving a deep impact. Having seen the change that it is making, we wanted to take the
campaign to more schools by raising additional funds. When NDTV first discussed about
making me a co-anchor to Vikram Chandra, for the telethon and help raise funds, I was
fairly uncomfortable. But then, the cause of children was bigger. It appears that all of
us did a decent job of raising funds and am happy that Support My School will now reach
1,000 schools. I thank everyone that has lent their shoulders to the wheel. Yesterday was
another example of crowd sourcing for a cause. The people of our country always stand up,
when it matters."



The telethon for the Support My School campaign saw participation from Chief Ministers
of Uttarakhand and Gujarat and it showcased stories from rural India, highlighting the
need for clean, healthy and green environment for school children. Achievers from all
walks of life, the likes of Mr. N. R. Narayan Murthy, Kalpana Morparia, Naina Lal Kidwai,
Zarina Screwvala, Sonali Bendre, Rajkumar Hirani, Dr. Kailash Satyarthi and others, joined
forces to garner support and draw attention to the cause of education.



Vikram Chandra, Executive Director and CEO, NDTV, said, "It feels great to see the
impact of SMS initiative and what we have achieved in terms of improving lives of children
in schools. We feel proud to be an associated partner of Coca-Cola India for Support My
School initiative, which has significantly improved infrastructure in government schools
across the country and given conducive environment to school children."



Accessibility to clean drinking water and sanitation issues in schools have always
been big impediments for a girl child to have access to the basic education in India;
resulting in absenteeism and dropouts. The SMS campaign began as a response to several
studies which indicated that a large number of schools in rural and semi-urban areas
lacked basic amenities leading to accelerated student drop-out rate. The campaign has been
creating awareness about the conditions of schools in these areas, fostering a
private-public partnership where corporate organizations step in to reinstall basic
facilities in these government-run schools and making a positive difference to the lives
of these children. The impact has seen increased enrolment in schools from 6.95% (2013-14)
to 14.77% (2014-15).



Sourav Ganguly, brand ambassador, 'Support My School', said, "It gives me immense
pleasure to be associated with such a cause that not only impacts several lives but has a
vision of building India's future. We need support from organizations like Coca-Cola and
need more such initiatives like Support My School, which has helped in holistic growth of
children in many schools across the nation."



Ranveer Singh, leading actor of Indian cinema, said, "I think as a nation, we all have
to play our parts in bringing the country forward. Today was a heart-warming day as we
were able to reach out and bring so many people on board. I would like to thank everyone
who joined in for this special effort and am looking forward to stories of children
studying in active, healthy and happy schools all across India."



Charities Aid Foundation (CAF) India's CEO, Meenakshi Batra  elaborated, "Our
strategic alliance with the Coca-Cola-NDTV Support My School campaign goes back to 2010
when we conceived this idea to change the way school management, students and parents view
sanitation in schools. After carrying out a nationwide assessment, CAF India identified
serious gaps in water and sanitation systems, budgetary provisions and children's hygiene
practices. We are happy to have partnered with Coca-Cola and NDTV in this unique
initiative, which helped us create an enabling environment for many happy, healthy and
active schools across the country. We are sure this will go a long way in child
development and create a holistic environment for children so that they remain in
schools."



Another implementing partner added, Cherian Thomas, CEO & National Director, World
Vision India, "World Vision India is delighted to be a part of this initiative, and we are
proud to say that 35,000 children have been impacted each year of this campaign.
Construction of toilets, hand wash stations and child-friendly spaces with play equipment
accessible to all, including children with disabilities, has been a hallmark of this
campaign. It is critical to many of our communities as these schools are their only hope
of education amidst issues such as child labour, disability and malnutrition. Many
children are coming back to the schools from private institutions and enrolment rates have
improved - an evidence of the programme's impact. We hope this effort reaches many more
schools and helps more children realise their dreams."



Suman Voora, President - Round Table India, said,  "The Coca-Cola-NDTV Support My
School & Round Table India partnership emphasizing to create a hygienic environment with
implementation of various elements like sanitation, water harvesting, library facilities,
access to water, playground facilities and plantation activities are a value add to the
existing 5108 classrooms we have built in the last 17 years under the Freedom Through
Education program. In this first phase of partnership with Coca-Cola-NDTV Support My
School campaign, we are sure to make a difference to the lives of the children by giving
them what they truly deserve by delivering 18 projects in 7 locations across India. This
strategic partnership has also come in an apt time when our Prime Minister Sri. Narendra
Modi has urged to implement the Swachh Bharat initiative across India. We look forward to
a long and a healthy relationship with Coca Cola & NDTV through this SMS campaign."



Support My School is a WASH (Water, Sanitation and Hygiene) initiative that aims to
improve basic amenities in government schools like separate toilets for boys and girls and
access to water. The Campaign is also committed to developing the overall infrastructure
like playground and a clean environment to encourage a holistic learning environment. The
Schools revitalized under the campaign have served as model schools in several districts
and have led to enhanced community engagement and higher emphasis on attendance and
enrolment.



About Support My School Campaign : 



Coca-Cola India & NDTV launched Support My School in association with the UN-Habitat,
Charities Aid Foundation (CAF) in 2011. It undertakes the following core activities:



- Provision of improved access to water.



- Appropriate sanitation facility for girls and boys



- Improvement in the overall school infrastructure and environment



- Provision for sports and recreation facilities and



- Recharging groundwater through rainwater harvesting



With such necessary amenities in place, schools are able to provide a cleaner and
healthier environment more conducive to learning.




 
For further information, please contact: 
Arpan Basu 
Coca-Cola India 
+91-9818083556 
abasu@coca-cola.com

 
Amit Jamwal 
MSLGROUP India 
+91-9873927172 
amit.jamwal@mslgroup.com 


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20151130/10135644
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Photo:http://photos.prnewswire.com/prnh/20151130/10135644
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