Sunburn, Asia's Largest Music Festival, Styled by fbb

Sunburn, Asia's Largest Music Festival, Styled by fbb

MUMBAI, November 30, 2015 /PRNewswire/ --



Get Ready for 'fREAKIN bLOODY bRILLIANT' Stylish and Musical Experience at Sunburn
This Year. fbb, India's Coolest Youth Brand, is Proud to Announce Itself as the 'Style
Partner' for Sunburn



Sunburn, Asia's largest music festival, is an EDM (electronic dance music) festival.
Sunburn is an amalgamation of music, entertainment, food and shopping. fbb, the fashion
hub of India, with this style partnership will help to build the bridge between best of
global music artistes and the music loving Indian youths, giving them an experience of
music with style.



In its endeavour to take the best of style experience to Indian youth, fbb is also
creating a crowd sourced video. Anyone can be a part of this stylish fbb video by
creating catchy lyrics or a picture/video and submitting the entry in an in-store kiosk at
fbb or on fbb's facebook page https://www.facebook.com/fbbonline . The best entries
will be part of #fREAKINbLOODYbRILLIANT anthem video. Winners from this crowd sourced
contest will win tickets to the Sunburn festival in Goa, to be held from 27th to
30th December, 2015 and be part of an epic road trip in a special fbb bus/train to the
festival.



Mr. Madan Mohapatra, Head - Customer Strategy, Future Group, said, "We are delighted
to partner as the 'style partner' with Sunburn. fbb has taken the lead in constantly
bringing trendsetting fashion to youth of the country. Music and fashion are two most
influential aspects for youth, so it was only logical for us to associate with Sunburn,
that provides us an opportunity to consolidate our position as fashion leader among
youth."



For more information visit: http://www.fbbindia.in/sunburn



About fbb  



fbb, the fashion hub of India, has been the face of affordable fashion destinations in
India since 2008. With a mission to make India Thodaaur stylish, its philosophy reinstates
the fact that it doesn't cost much to be stylish with fbb. It believes in aspirational
value fashion.



From business meeting to casual resort wear, from versatile ethnics to comfortable
home wear, fbb creates exclusive merchandise for its audience under it's own private
labels. With a wide variety to choose from, fbb has something in store for everyone.



fbb targets a youthful audience in India that wishes to stay synonymous with current
trends. The brand spreads across all the metro cities, mini metros and also penetrates
well in tier II cities.



About Future Group:


Future Group operates some of India's most popular retail chains including Central,
Big Bazaar, Food Bazaar, Home Town and eZone and also has allied businesses lifestyle
fashion, food and FMCG, insurance, logistics infrastructure and supply chain and skill
development. The group operates around 17 million square feet of retail space in over 100
cities and towns and 40 rural locations across India. The group's retail formats connect
over 300 million customers to over 30,000 small, medium and large enterprises that supply
products and services to its retail chains.  Future Group believes in developing strong
insights on Indian consumers and building businesses based on Indian ideas, as espoused in
the group's core value of 'Indianness.' The group's corporate credo is, 'Rewrite rules,
Retain values'    




 
Media Contact: 
Rajesh Rana 
rajesh.rana@futuregroup.in 
+91-8451804501 
Corporate Communications 
Future Group 


 



Future Group


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Profile: intent