BARC India and TAM India Form a Meter Management Company to Supply Raw Data to BARC India

BARC India and TAM India Form a Meter Management Company to Supply Raw Data to BARC India

MUMBAI, August 28, 2015 /PRNewswire/ --



BARC India, the television rating company formed by broadcasters, advertising agencies
and advertisers and TAM India, the television audience measurement joint venture between
Nielsen and Kantar, today announced the formation of a new Meter management company. This
will run the meter operations and will supply raw data to BARC India. Meters will be
deployed based on BARC's sample design and the ratings will be computed and disseminated
through BARC India's software. This ratings data will be the sole trading currency for the
country, giving advertisers, broadcasters and agencies accurate and quality measurement.



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The meter company will have the meter assets and panel management operations of the
present BARC India and TAM India panels, which will be jointly owned by BARC India,
Nielsen and Kantar with management control resting with BARC India. To start with, the
company will have 34,000 meters covering all of India, and will supply raw data to BARC,
which will use its own statistical processes and sampling design. The details of the
formation and roll out of this new company will be shared in the coming weeks.



TAM India will continue to provide its non-TV ratings services to the market, notably
AdEx - Advertising Expenditure for TV, Print, Radio, RAM - Radio Audience Measurement,
Eikona - PR Audit, TAM Sports Measurement and S-Group Consulting.



Commenting on the development, Punit Goenka, Chairman of BARC India, said, "This
partnership is a big step forward and in this era of cooperation, we welcome this move
forward as a joint industry body. The technology and methodological prowess of BARC,
combined with the extra meters and the field force will definitely help the industry
progress." 



"This new venture represents our organization's commitment to providing precise and
stable data around the world, and draws strengths from both BARC India and TAM India,"
commented Steve Hasker, Global President, Nielsen. "We look forward to the great coverage
and representation this new partnership will deliver."



Eric Salama, CEO of Kantar, said: "We are happy to cooperate with BARC India to be
able to provide clarity and a large single sample for the industry and to keep India as a
key market for us."



About BARC India 



Web: http://www.barcindia.co.in
Twitter:@BARCIndia
partho.dasgupta@barcindia.co.in
jagdeep.dighe@barcindia.co.in



About Nielsen 



Contact: Prashant.Singh@nielsen.com



About Kantar Media 



Visit http://www.kantarmedia.com
Contact: eric.salama@kantar.com






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