Verbatim Sees Growth Opportunity in Optical Media Market as Other Players Withdraw

Verbatim Sees Growth Opportunity in Optical Media Market as Other Players Withdraw

LONDON, July 22, 2015 /PRNewswire/ --



Verbatim, a leading brand in optical recording media including CDs, DVD and Blu-ray
discs, is upbeat about the market for optical products that is being abandoned by other
players. Whilst cloud computing and video streaming, supported by server farms using
ultra-high capacity hard drives, have seen impressive growth in recent years, there
remains significant demand today for high quality recordable optical media. 



Within its broad data storage product portfolio, Verbatim already supplies a wide
range of optical solutions for home use, professional duplication and archival
applications. These continue to deliver strong sales for the company. Unlike some
manufacturers who rely on external sources for their key raw materials and production
processes, Verbatim benefits from parent company Mitsubishi Kagaku Media's strong
purchasing power and established sourcing arrangements. Verbatim is committed to optical
media for the long term and it has an on-going R&D programme and continues to develop
innovative products.



Earlier this year Verbatim introduced the M-DiSC(TM), a range of optical discs
(available in DVD or Blu-ray formats) that enable consumers and business professionals to
utilise large-scale optical storage for ultra-long lifetime backup for archiving of
important data. The ultra-durable M-DISC enables data to be laser etched into an inorganic
rock-like material (unavailable with any other recordable media) known to last for many
centuries.



"Verbatim is the world's leading supplier of optical media. Other players may be
exiting the optical media business, but Verbatim views such developments as an opportunity
to further strengthen our market position and provide customers with the high quality and
high performance products they deserve," comments Chris Chalder, Business Development
Manager for Optical Media, Verbatim.



"The use of proprietary and patented materials such as AZO recording dye, stampers,
polycarbonate, UV coatings alongside the Mitsubishi Kagaku Media media ID and the most
stringent quality assurance systems in the industry, means that Verbatim optical media
products are second to none in terms of recording quality, compatibility and lifetime," he
added.



The stability, reliability and longevity of Verbatim's optical media has been proven
in rigorous tests. The results indicate that the discs are manufactured to production
standards that are at least 66% higher than standard products available in the market.



While recordable optical products provide long-term reliability and an attractive
off-site, offline backup solution to online services, Verbatim already benefits from sales
of alternatives to optical media including portable hard drives, solid state drives and SD
card solutions which it also sells.  



Notes to editors 



Taiyo Yuden/JVC (together with its associated joint venture companies) announced in
June 2015 that it would stop optical disc production and close its optical media business
by the end of the year. More information on this announcement, can be found here:
http://www.t-yuden.com/news/Pid=192_detail.html



Download press images from: http://download.publitek.com/VER098.zip



For further information about Verbatim, please visit: http://www.verbatim.com



Nayl D'Souza, Publitek Limited on behalf of Verbatim, 18 Brock Street, Bath, BA1 2LW,
United Kingdom, Tel: +44-1225-470-000, nayl.dsouza@publitek.com, Fax: +44-1225-470-047



http://www.publitek.com




Verbatim


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