Mountain Dew® Green Label Films and Brain Farm Announce The World Premiere of Skateboarding Film "WE ARE BLOOD"

Mountain Dew® Green Label Films and Brain Farm Announce The World Premiere of Skateboarding Film "WE ARE BLOOD"

-- Global Movie Tour of the Film Begins August 13

PURCHASE, New York, July 15, 2015 /PRNewswire/ -- Mountain Dew(®) Green Label Films in association with Brain Farm announced today that WE ARE BLOOD - the highly anticipated skateboarding film - will kick-off its global movie tour with the red carpet world premiere August 13, 2015 in Los Angeles in conjunction with the start of the Dew Tour L.A. stop.

Photo - http://photos.prnewswire.com/prnh/20150714/236743

Filmed in Brazil, China, Spain and Dubai - thanks to the support of film sponsor XDubai, as well as a classic road trip in the United States, WE ARE BLOOD provides a truly revolutionary and authentic look inside the world of skateboarding around the globe. Directed by Ty Evans, WE ARE BLOOD stars professional street skateboarder and DEW(®) athlete Paul Rodriguez as he and other top skateboarders travel the world, pushing the limits of what's possible on a skateboard and celebrating the unconditional bond created by the simple act of skateboarding. The feature length film utilizes staggering cinematography, state-of-the-art cameras and a unique perspective that lend to a cutting-edge, progressive skateboarding experience.

Watch the official WE ARE BLOOD film trailer here.

Following the world premiere in Los Angeles, WE ARE BLOOD will launch a global movie tour at select locations including:


Thursday, August 20 - New York, New
York

Monday, August 24 - Boston,
Massachusetts

Tuesday, August 25 - Denver,
Colorado

Wednesday, August 26 - Chicago,
Illinois

Friday, August 28 - Amsterdam,
Netherlands

Saturday, August 29 - Munich,
Germany

Sunday, August 30 - Vienna, Austria

Tuesday, September 1 - Portland,
Oregon

Wednesday, September 2 - San
Francisco, California

Thursday, September 3 - San Diego,
California

Friday, September 4 - Houston,
Texas

Saturday, September 5 - Dallas,
Texas

Thursday, September 10 - Sao Paulo,
Brazil
WE ARE BLOOD will be released worldwide in mid-August in Ultra HD 4K and HD on digital and other VOD and streaming platforms such as iTunes, Amazon Instant Play and MGO, as well as on DVD and Blu-ray in Zumiez and other core skate shops.

For more information about the film and screening tour, please visit www.WeAreBlood.com and join the conversation using #WEAREBLOOD.

Follow WE ARE BLOOD

Paul Rodriguez: Instagram / Twitter (@prod84), Facebook (https://www.facebook.com/prod84)
Mountain Dew: Instagram / Twitter (@mountaindew), Facebook (https://www.facebook.com/mountaindew) Green Label: Instagram / Twitter (@greenlabel), Facebook (http://www.facebook.com/greenlabel)
Brain Farm: Instagram / Twitter (@BrainFarm), Facebook (https://www.facebook.com/brainfarmcinema)

About Green Label Films

Green Label Films is Mountain Dew's film studio, designed to release long-form content and enable innovative storytelling. Whether it's full-length feature films or immersive virtual reality experiences, Green Label Films brings to life exclusive content as part of Mountain Dew's Green Label platform - a destination for all things youth culture, including music, art, style and action sports.

About Brain Farm

Brain Farm, an Emmy Award winning production studio, is one of the most sought-after content creators in entertainment. Built on a reputation of delivering the highest quality and commercially successful action, adventure and lifestyle productions, Brain Farm's work spans across commercial, film, television, and digital entertainment. Brain Farm's headquarters are in Jackson, Wyo. and has creative teams from Los Angeles to New York. For more information on Brain Farm, please visit www.brainfarmcinema.com.

Photo:http://photos.prnewswire.com/prnh/20150714/236743
http://photoarchive.ap.org/
PepsiCo

CONTACT: Mountain Dew, Nicole.Tronolone@pepsico.com

Web Site: http://www.weareblood.com


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