Miller Lite® Launches Conciertos Originales In Miami

Miller Lite® Launches Conciertos Originales In Miami

Miller Lite Extends Original Concert Series to Miami with Celebrated Latino Artists

CHICAGO, July 8, 2015 /PRNewswire/ -- Miller Lite is showcasing today's best-selling Latin music artists by extending the Conciertos Originales music series to Miami. Legal drinking age consumers will have the chance to enjoy a free-ticketed concert experience with two of the biggest urban Latino artists: J Alvarez and Chino y Nacho. Conciertos Originales will take place at the iconic Fillmore Miami Beach at the Jackie Gleason Theater, starting with J Alvarez on July 15 and followed by Chino y Nacho on November 11.

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J Alvarez, Latin GRAMMY® Award-nominated artist, joins Conciertos Originales fresh off of the European leg of his international tour promoting his number one-selling album De Camino Pa La Cima Reloaded, and his latest single "Quiero Olvidar." The Puerto Rican artist was the first artist in his category to have gained a massive online presence across Latin America and the U.S., and looks forward to bringing his original take on reggaeton to The Fillmore Miami Beach.

"I'm excited to partner with Miller Lite for Conciertos Originales, and we're definitely going to put on a great show for Miami," said J Alvarez, July concert headliner. "Conciertos Originales is all about celebrating original music and the passion it ignites in fans. I'm honored to be among the artists representing my genre in this series."

Entry to the concerts will be free of charge and on a first-come, first-served basis. Tickets are required for entry into the concerts and will be distributed throughout the Miami area. Legal drinking age residents of Florida can learn how to win tickets by visiting participating retail accounts. They can also tune in to El Zol 106.7 FM for more chances to win tickets and gain exclusive access at the concert.

Conciertos Originales will return to Miami in November with Latin GRAMMY® Award-winning duo Chino y Nacho. Known for hit singles such as "Mi Chica Ideal" and "Me Voy Enamorando," the Venezuelan duo will bring the fusion of tropical music fans know and love as they share some of their newly released album, Radio Universo.

For more information on artist lineups in each Conciertos Originales stop, visit millerlite.com/conciertos or follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as the Redd's Apple and Redd's Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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SOURCE MillerCoors

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Photo:http://photos.prnewswire.com/prnh/20140930/149335
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MillerCoors

CONTACT: Kirby Nardo, MillerCoors, 312.496.5731, Kirby.Nardo@millercoors.com, Oralis Moreno, Olson PR, 312.854.7543, omoreno@olson.com

Web Site: http://MillerCoors.com


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