Volvo Cars' New Beginning Brand Campaign Featuring Avicii Goes Live

Volvo Cars' New Beginning Brand Campaign Featuring Avicii Goes Live

GOTHENBURG, Sweden, May 8, 2015 /PRNewswire/ --



Volvo Cars' and Avicii's new video goes live on today at 20:50 CET. You can see the
video here [http://vevo.ly/PITpVv ].



The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for
their new brand campaign features a reworking of the classic song Feeling Good. Filmed on
location in Stockholm and Osterlen, southern Sweden, the video visits places of personal
significance for Avicii and tells his own story of renewal, following several years of
hard touring. The video also features members of his family and close friends.



To view the Multimedia News Release, please click:



http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii



"In the past six years I have been on a never-ending tour, apart for the last nine
months during my time-out. I did around 325 shows in a year with traveling on top of that.
It couldn't continue. In the end I had to re-evaluate my situation and change my
lifestyle. Sweden is an important place to me, it's where I gather my strength and energy
with family and friends. This whole process of re-evaluation and renewal is what Volvo
encouraged me to visualise in the video. I think we did a great job together," said
Avicii.



The song Feeling Good was initially picked as a proposal by Volvo Cars. The
arrangement has been produced by Avicii, with Audra Mae on vocals.



"It's great to work with Audra Mae again. She has a powerful and emotionally charged
voice and is steeped in the folk and country music traditions. She most recently worked
with me on the True album, taking some of her first steps into electronic music with the
track Addicted To You. Audra's soulful delivery breathes new life into this classic track.
I'm very pleased with the result," said Avicii.



The release of the video, which features the new XC90, marks another step in Volvo
Cars' brand transformation and reflects a new direction for the Swedish luxury car maker.



"We were delighted to have the opportunity to work so closely with Avicii on this
campaign, as it reflects something that is happening for both Avicii and for the Volvo
Cars brand. We are entering a new era - a New Beginning, as we have called the campaign.
We have gone through several years of intense investment and we have refined our brand.
The result is a new, more nimble and customer-responsive Volvo Cars," said Alain Visser,
Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.



Volvo Car Group in 2014



For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252
MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245
MSEK). For the full year 2014, global sales reached a record 465,866 cars, an increase of
8.9 per cent versus 2013. The record sales and operating profit cleared the way for Volvo
Car Group to continue investing in its global transformation plan.



About Volvo Car Group



Volvo has been in operation since 1927. Today, Volvo Cars is one of the most
well-known and respected car brands in the world with sales of 465,866 in 2014 in about
100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding
(Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999,
when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was
acquired by Geely Holding.



As of December 2014, Volvo Cars had over 26,000 employees worldwide. Volvo Cars head
office, product development, marketing and administration functions are mainly located in
Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company's
main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu
(China), while engines are manufactured in Skovde (Sweden) and Zhangjiakou (China) and
body components in Olofstrom (Sweden).



Note to Editors:



A picture accompanying this release is available through the PA Photowire. It can be
downloaded from http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.




Contact:
Stefan Elfstrom
Media Relations Manager
Corporate Communications
Volvo Car Corporation
Dept. 50250/PVH50
Goteborg
Sweden
Telephone +46-31-3251878
Stefan.elfstrom@volvocars.com


(Logo:
http://photos.prnewswire.com/prnh/20140522/683630 )




(Photo:
http://photos.prnewswire.com/prnh/20150430/740309 )






Photo:
http://photos.prnewswire.com/prnh/20140522/683630



http://photos.prnewswire.com/prnh/20150430/740309




Video:
http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii


Photo:http://photos.prnewswire.com/prnh/20140522/683630
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150430/740309
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii
Volvo Car Group


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