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Thursday, May 07, 2015

TVA Sports is here to stay! Sports is in the heart of TVA Group's strategy

TVA Sports is here to stay! Sports is in the heart of TVA Group's strategy


MONTREAL, May 7, 2015 /CNW Telbec/ - TVA Group strongly denounces the
sensationalist and out of context treatment given today to an article
published in the Montreal daily La Presse about TVA Sports, specifically regarding a decision by the Canadian
Radio-television and Telecommunications Commission regarding royalties
that should be paid to the network by Bell. The CRTC's decision is
based on a submission that was filed when the network did not know the
degree of success it would have during the playoff elimination rounds.
This now allows TVA Sports to show a more accurate value for the next
renewal period.



Contrary to the impression given by the article in La Presse, yesterday's decision by the CRTC will have a short-term impact but
will not affect the medium and long-term sustainability of the network.
Furthermore, in the very near future TVA Sports will renegotiate
royalties to obtain a more equitable share.



"TVA Sports is here to stay! TVA Group launched TVA Sports because
sports is at the heart of its strategy," said Julie Tremblay, President
and CEO of Media Group and TVA Group. "TVA Sports has achieved
unprecedented successes. Over the last few years, we have built a
network with a strong and experienced team, and have forged
relationships with prestigious partners and advertisers. The
exceptional results we attained this spring are beyond our expectations
in terms of ratings, subscriptions, and advertising revenues, all of
which make us more confident than ever about the future of the network.
We should keep in mind that TVA Sports sees weekly rating averages that
exceed 10 market shares compared to RDS which doesn't even reach 2%."


About TVA Group

TVA Group Inc., a subsidiary of Quebecor Media Inc., is an integrated
communications company specializing in broadcasting, film and
television production, and magazine publishing. TVA Group is the
largest producer and distributor of French-language entertainment, news
and public affairs programming, and magazine publishing, as well as
being one of the largest private production firms in North America. Its
class B shares are listed on the Toronto Stock Exchange under the
symbol TVA.B.


SOURCE TVA Group

TVA Group

CONTACT: Véronique Mercier, Vice President, Communications, TVA Group, 438-390-0876, veronique.mercier@tva.ca


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