Tradewinds® Kicks Off This Summer With The Sip & Sing Your Way to Paradise™ Campaign

Tradewinds® Kicks Off This Summer With The Sip & Sing Your Way to Paradise(TM) Campaign

Iced Tea Brand Calls all Parrot Heads for National Tour and Karaoke Contest

STAMFORD, Conn., May 12, 2015 /PRNewswire/ -- Tradewinds®, a brand inspired by a family tradition of real brewed sweet tea, will give fans a reason to sing this summer by announcing the launch of the Sip & Sing Your Way to Paradise(TM) tour and karaoke contest. Both initiatives will support the launch of the new Tradewinds® Jimmy Buffett's Island Tea, a line of tropical-flavored ready-to-drink iced teas now available in select grocery, mass and convenience stores.

The Sip & Sing Tour will follow Jimmy Buffett's "Workin' n' Playin'" concert series this summer and engage with fans through on-site sampling, a karaoke activation, and paradise-worthy giveaways. The nationwide karaoke contest kicked off on Thursday, May 7(th) at 12:00 AM CT/1:00 AM ET. Fans are encouraged to submit their best rendition of Jimmy's classic hit song "Cheeseburger in Paradise" at www.tradewindstea.com/jimmybuffett. At the end of the summer, the top 25 finalists will be awarded amazing prizes, including one grand prize trip to Margaritaville's new flagship luxury resort in Hollywood, FL; two runner-up trips to Las Vegas, NV for a Jimmy Buffett VIP experience; a year supply of Tradewinds® Jimmy Buffett's Island Tea; and paradise packs filled with goodies for kicking back!

"Jimmy Buffett's music embodies relaxation and offers fans and listeners an escape to paradise, no matter what their latitude," said Julia Balakrishnan, Marketing Manager of Tradewinds®. "At Tradewinds, we can't wait to hit the road, kick back with our fans, and see what they have to offer through our fun sip and sing-along contest!"

To find the nearest Tradewinds® tour stop near you and learn more about the karaoke contest, please visit www.tradewindstea.com/jimmybuffett or follow the fun by using the official hashtag #TeaTimeSomewhere. For more information on Tradewinds®, including where to buy the product, please visit www.tradewindstea.com.

ABOUT TRADEWINDS®
Since its conception in 1992, Tradewinds® has been dedicated to providing refreshing and enjoyable iced tea using the finest ingredients, high-quality tea leaves and real sugar. Based on a family brewing tradition, Tradewinds® Slow-Brewed iced teas are made in a slow-brewed process that gives each sip its signature, flavor-packed taste. Tradewinds® Jimmy Buffett's Island Teas provide a taste of paradise with each sip of refreshing iced tea and tropical fruit flavor. For more information on Tradewinds®, please visit www.tradewindstea.com.

ABOUT MARGARITAVILLE:
Inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, the Margaritaville brand of products, services and experiences provide guests and consumers a tropical escape and the opportunity to enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude. Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has expanded domestically and internationally to restaurants, retail shops, vacation ownership and cruise partnerships, as well as resorts and casinos, including its 349 room flagship luxury resort opening this summer in Hollywood Beach, Florida. Consumers can also enjoy the sights, sounds and tastes of Margaritaville at home through its national radio station on Sirius/XM, Radio Margaritaville, which features live broadcasts of Jimmy Buffett concerts, retail products including apparel, frozen concoction makers, home decor and food, beverage and spirits lines consisting of Margaritaville tequilas, rums, LandShark Lager and Island Tea. Margaritaville is more than a product or a place, it's a state of mind.

ABOUT THE CONTEST
NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER WHO DID NOT PURCHASE ANY EQUIPMENT FOR PURPOSES OF ENTERING THE CONTEST. VOID WHERE PROHIBITED. Enter Contest by: 7/30/15. For Official Rules and prize descriptions, visit www.tradewindstea.com/jimmybuffett. Sponsor: Nestle Waters North America Inc., 900 Long Ridge Road, Building 2, Stamford, CT 06902.



SOURCE Tradewinds

Tradewinds

CONTACT: Brandy Stone / Jillian Wong, bstone@konnect-pr.com, jwong@konnect-pr.com, www.konnect-pr.com

Web Site: http://www.tradewindstea.com


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