Toys"R"Us® Exclusively Debuts New Toy Line Based On The Hit Nickelodeon Series, Blaze And The Monster Machines™

Toys"R"Us® Exclusively Debuts New Toy Line Based On The Hit Nickelodeon Series, Blaze And The Monster Machines(TM)

Company Revs its Engines to Serve as the First Destination to Offer the Highly Anticipated Line of Vehicles, Die-Cast and Plush from Fisher-Price

WAYNE, N.J., May 11, 2015 /PRNewswire/ -- Straight from Axle City to Toys"R"Us(®) comes an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon preschool show, Blaze and the Monster Machines((TM)). Featuring the heroic monster truck, Blaze, his 8-year-old driver, AJ and many of the show's dynamic and clever characters, the preschool line of road-ready vehicles, die-cast and plush are available only at Toys"R"Us stores nationwide and Toysrus.com, now through the end of July.

Click to Tweet: #NickJrBlaze and the Monster Machines toys available now only at @Toysrus stores & www.toysrus.com!

"Ever since Blaze and the Monster Machines roared to life last fall, preschoolers have been clamoring for toys starring the show's entire gang of witty and vibrant characters," said Jamie Uitdenhowen, Vice President, General Merchandising Manager, Toys"R"Us, U.S. "We worked closely with our partners at Fisher-Price and Nickelodeon to be the first retailer to race this action-packed line of playthings to shelves for little fans, providing them the opportunity to extend the high-octane stunts, songs and monster adventures from the show during playtime."

Currently ranked as the number-one preschool show in its time period on all TV(*), Blaze and the Monster Machines is the first preschool series to comprehensively cover all areas of STEM (Science, Technology, Engineering, Math) in every episode. Blaze and the Monster Machines follows Blaze and AJ, as they explore the physics of how things move, tackle problems through scientific inquiry and mathematics and discover the parts needed to make everyday technologies work. Each action-packed episode is filled with monster trucks, physical humor and upbeat original songs with lyrics that highlight a STEM-related concept, such as adhesion, friction, force, trajectory and magnetism. Created by Jeff Borkin (Team Umizoomi head writer) and Ellen Martin (Bubble Guppies supervising producer), the series airs weekdays at 10:30am (ET/PT) on Nickelodeon.

"As the popularity of Blaze and the Monster Machines continues to grow, we are excited to bring the adventures from the show into the homes of our fans," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "Fisher-Price has brought the signature styles, action and excitement from the show to life."

"We are thrilled to partner with Toys"R"Us to be the first Blaze and the Monster Machines retail destination," said Steve LaBella, Senior Vice President, Fisher-Price Preschool. "Kids everywhere have been captivated by the unique personalities featured on the show and can now play out the exciting action from Nickelodeon's top-rated series with vehicles, die-cast and plush, while experiencing the STEM principles integral to the show's content."

Blaze and the Monster Machines vehicles, die-cast and plush from Fisher-Price that are now available exclusively at Toys"R"Us stores nationwide and online at Toysrus.com include:

Blaze and the Monster Machines((TM)) Plush Assortment
These ready-to-roar trucks may look tough, but they've got a monster-sized soft spot for snuggling with little ones. Featuring big truck tires and a super-soft body, each of these soft plush trucks are ready for race or rest time. Available in Blaze, Zeg and Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines((TM)) Vehicle Assortment
With big wheels and even bigger personalities, this assortment of die-cast monster trucks captures the signature styling highlighted on the show and are perfect for recreating fan-favorite races and spectacular stunts. Available in Blaze, Crusher, Pickle, Zeg, Darington and Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines((TM)) Slam & Go Assortment
It's race day and Blaze and the Monster Machines((TM)) are ready for some high-octane action with this assortment of monster trucks. Kids can press down on these race-ready vehicles, then watch as they accelerate to top speeds. Available in Slam & Go Blaze, Slam & Go Crusher and Slam & Go Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines((TM)) Talking Assortment
Little fans can bring the amazing adventures from series to life with this assortment of talking vehicles. With the help of sound waves, each of these freewheeling vehicles animates with phrases, awesome action sounds and authentic styling. Available in Talking Blaze, Talking Darington and Talking Zeg. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines((TM)) Transforming Blaze Jet
Blaze can transform into just about anything, including a jet plane. When kids lift Blaze up, his jet wings automatically pop out and transform him from a road-ready monster machine to a high-flying hero who uses thrust to zoom into aerodynamic action. As little racers make Blaze fly in jet mode, he will speak flight-related phrases. Once his tires hit the ground, he'll race back into Monster Machine mode with sounds and phrases to match. No batteries required. Ages 3 years and up.

To download hi-resolution images of the new Blaze and the Monster Machines line, please visit:https://toysrus.sharefile.com/d-s2ab495b9661411c9

(*)Source: NMR (12/29/14-3/29/15), Live+7

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 869 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Nickelodeon
Nickelodeon, now in its 36(th) year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

About Fisher-Price
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child's development. More than 80 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child's skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child's safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company's best-known brands include Laugh & Learn(®), Little People(®), Power Wheels(®), and Imaginext(®), and it's also a leading developer of character-based toys for children's programming such as Thomas & Friends((TM)), Dora and Friends: Into the City!, and Jake and the Never Land Pirates. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ: MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.



SOURCE Toys"R"Us, Inc.

Toys"R"Us, Inc.

CONTACT: Toys"R"Us, Inc., Adrienne O'Hara, 973-617-4383/646-366-8863, Adrienne.Ohara@toysrus.com, Nicole Hayes, 973-617-4371/646-366-8862, Nicole.Hayes@toysrus.com

Web Site: http://www.toysrus.com


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