P&G's 3D White® Ambassador Shakira Announces Launch of 3D White® Whitestrips in Europe

P&G's 3D White® Ambassador Shakira Announces Launch of 3D White® Whitestrips in Europe

BARCELONA, Spain, May 9, 2015 /PRNewswire/ --



Unique whitening product safely* removes years of stains in just two weeks



Today, 3D White(R), with the support of the brand's global ambassador, multi-platinum
artist and GRAMMY award-winning star Shakira, announced the launch of 3D White(R)
Whitestrips in Europe. The 3D White(R) Whitestrips will change the whitening habits of
consumers around Europe from July 2015 onwards: 3D White(R) Whitestrips provide a unique,
easy option for a visible whitening effect at home, with a result that lasts for up to 12
months.



(Photo:
http://photos.prnewswire.com/prnh/20150509/743762 )




A safe* and effective addition to any beauty regimen, 3D White(R) Whitestrips use the
same enamel-safe whitening ingredient that dentists use, reaching below the enamel surface
to remove teeth stains. The Whitestrips are easy to apply, with the full treatment taking
just 14 days and resulting in noticeably whiter teeth.



"We are excited to announce the launch of 3D White(R) Whitestrips in Europe," said
Stephen Squire, Global Marketing Director, P&G Oral Care. "3D White(R) is committed to
pioneering new whitening technology and Whitestrips represent our most advanced whitening
solution yet. Now we can help more people have the whiter, brighter smiles they deserve."



The European launch of 3D White(R) Whitestrips was announced at an exclusive 3D
White(R) Smile Event for fans and media held in partnership with Shakira in Barcelona on
Saturday May 9th. The event, designed to help women maintain their beautiful smiles and
empower them to engage more confidently with the world, saw Shakira talk about the power
of a smile and featured three other inspiring women who each hosted masterclasses for
media and fans.



During the day, make-up artist Caroline Barnes helped guests make the most of their
beautiful smiles with make-up tutorials and expert tips; whilst philanthropist and founder
of She's the First, Tammy Tibbetts, talked passionately about the importance of doing good
as a multi-dimensional woman and her experience of uplifting entire communities by
supporting education for women and girls. Celebrity dentist Dr Nancy Rosen, who believes a
flawless smile is key to boosting confidence, gave guests the opportunity to be amongst
the first in Europe to try 3D White(R) Whitestrips for themselves during her expert
masterclass.



3D White(R) Whitestrips will be distributed in Europe by Henry Schein, the world's
largest provider of health care products and services to office-based dental
professionals. 3D White(R) Whitestrips in Europe will be available for purchase from
dental offices. The first application will be performed by a dental professional, with
consumers able to perform all subsequent whitening applications at home.



3D White(R) Whitestrips will launch initially in Poland, UK, Spain and Portugal with
plans for wider roll out from 2016.



*when used as instructed



About Procter & Gamble



P&G serves nearly five billion people around the world with its brands. The Company
has one of the strongest portfolios of trusted, quality, leadership brands, including
Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R),
Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R),
Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R).
The P&G community includes operations in approximately 70 countries worldwide. Please
visit http://pg.com for the latest news and in-depth information about P&G and its
brands.



Caption for photo:



'Global 3D White ambassador Shakira with P&G Global Brand Director Stephen Squire at
the launch of 3D White Whitestrips in Barcelona on Saturday 9th May'






Photo:
http://photos.prnewswire.com/prnh/20150509/743762


Photo:http://photos.prnewswire.com/prnh/20150509/743762
http://photoarchive.ap.org/
Procter & Gamble

CONTACT: Contact: Victoria Biggs, victoria.biggs@mslgroup.com, +44(0)20-3219-8761 / Jenna Akallach, +44(0)7545-400-106, jenna.akallach@mslgroup.com


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