Sprint Rehires Prince Royce to Fuel Sales Growth in the Newly Created Hispanic Business Unit

Sprint Rehires Prince Royce to Fuel Sales Growth in the Newly Created Hispanic Business Unit

In an unprecedented move, Prince Royce returns to his roots -- Sprint retail -- where he was a store host in the Bronx

OVERLAND PARK, Kan. and MIAMI, April 30, 2015 /PRNewswire/ --Prince Royce, award-winning artist and one of Latin music's fastest-rising superstars, has been rehired by Sprint's new Hispanic Business Unit. He will work with the company to help develop unique music-related initiatives and programs.

Prince Royce got his start as a Sprint employee in New York, working toward his goal of becoming a professional musician. Using the money he made at Sprint, Prince Royce recorded the very demo that helped launch his first album and kick-start his musical career.

Prince Royce recently scored a mainstream US hit with his first English-language single, "Stuck On A Feeling" featuring Snoop Dogg. Royce also has a song featured in the "Furious 7" soundtrack, entitled "My Angel" and will soon be releasing "Back It Up" featuring Pitbull, the second single off his upcoming debut album in English, due out this summer. The artist will also be a Special Guest on Ariana Grande's Honeymoon Tour starting in July. Young, but well-decorated, Prince Royce has garnered over 150 nominations from the likes of the American Music Awards, Billboard Music Awards, Billboard Latin Music Awards, Premios Juventud, Premios Lo Nuestro, Broadcast Music Awards, the Latin Grammys, MTV Video Music Awards, Latin Songwriters Hall of Fame and the American Society of Composers, Authors and Publishers Awards. In sum, the royal record producer has won 66 awards for his contributions in the Latin music industry.

"Sprint has been a part of my journey from the beginning and I feel honored to be reunited with a brand I believe in, and that also believes in me. Together with Marcelo Claure and his Sprint team, I look forward to hearing from and connecting more closely with fans and customers across the country."

Prince Royce

"We are on a mission to give our customers more of what they want, including greater access to their passions like music and all things entertainment. Given his history with our brand, passion for his fans and incredible talent, collaborating with Prince Royce was an easy decision to make."

Marcelo Claure, CEO of Sprint

When fans look at Prince Royce, they see a relatable, hard-working guy with an incredible success story and a voice that speaks directly to them - the ideal person to tap to collaborate with Sprint. In his first act as a Sprint employee, Royce will attend today's event at the Miami-area Sprint store, getting to know customers, fans and community members as part of his trip to Miami for the 2015 Premios Billboard. Royce will present Sprint's $10,000 donation to ASPIRA of Florida - a nonprofit Hispanic organization dedicated to developing the Hispanic youth's educational and leadership capacity - to help further its overall reach.

About Prince Royce

According to Billboard, Prince Royce is "the most successful new Latin act in recent years". His self-titled debut album has been certified 3x Platinum in the US and Puerto Rico, and 4x Platinum in Chile. His latest album Soy El Mismo debuted at #1 in US and PR and has been certified Platinum according to the RIAA. Its first single "Darte Un Beso", was the #1 song in the country for 14 weeks according to Billboard's "Hot Latin Songs" chart, joining a long list of #1 hits including "Stand By Me", "Corazon Sin Cara", "Las Cosas Pequenas" and "Te Me Vas". Second single "Te Robare" reached #1 on Billboard's "Latin Airplay" chart recently, marking Royce's eighth #1 and his 7th consecutive #1 single on the chart. The twenty-five year old has recorded hit songs with superstars Snoop Dogg, Mana, Daddy Yankee, Selena Gomez, Thalia and Michel Telo, toured the US with Enrique Iglesias and Pitbull, headlined three 30-city US tours which included sold-out shows at Radio City Music Hall and the NOKIA Theatre LA LIVE. Royce has won 20 Latin Billboard Awards, 16 Premios Lo Nuestro and 18 Premios Juventud. He is a seven-time Latin Grammy nominee. At the age of twenty-two, Royce garnered the Composer of the Year Award at the 2012 Latin Billboard Awards, becoming the youngest person in the history of the awards to receive the honor; and at 23 he won the 2013 BMI Latin Songwriter of the Year Award. In 2013, the artist signed a major recording contract with Sony Music Entertainment for the release of Spanish-language albums through Sony Music Latin as well as English-language albums via RCA Records. Royce, who has performed on the Jimmy Kimmel Live show, the X-Factor and has been a special guest on Extra!, is currently putting the finishing touches on his first English-language album slated for release later this year. His new single "Back It Up" is available on iTunes May 4. Prince Royce is managed by David Sonenberg and William Derella of DAS communications.

About ASPIRA

The mission of ASPIRA of Florida is to foster Latino youth through empowerment in their pursuit of educational excellence through leadership development programs that emphasize commitment to the community. For more than thirty-years, ASPIRA of Florida has played an integral role in shaping the lives of Latino youth throughout Miami-Dade, Broward and Palm Beach counties. For more information please visit: www.ASPIRAfl.org.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.





SOURCE Sprint

Sprint

CONTACT: Oscar Meza, Sprint, 817-680-2795, oscar.meza@sprint.com

Web Site: http://www.sprint.com


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