Fidenza Village Presents 'The Embassy of Made in Italy' for Expo Milano 2015

Fidenza Village Presents 'The Embassy of Made in Italy' for Expo Milano 2015

MILAN, April 30, 2015 /PRNewswire/ --



Fidenza Village will host exclusive events across fashion, art, design,
cuisine and music giving guests a true Italian experience; high-profile ambassadors and


partners to take part



At the new Terrazza Triennale of the Contemporary Museum in Milan, Fidenza Village
unveiled the exclusive programme of events it will hold over the next six months to
accompany Expo 2015. Fidenza Village, one of the Collection of Villages by Value Retail,
is located just 60 minutes from both Milan and Bologna, and offers Italy's leading luxury
outlet shopping experience.



(Logo:
http://photos.prnewswire.com/prnh/20150430/742915 )




During Expo, the Village will showcase of the best of Made in Italy across art, food,
fashion, design and music. The events, created especially for Fidenza Village and starting
on 1 May, were presented by Desiree Bollier - Chief Executive, Value Retail Management -
to ambassadors and partners.



Over the next six months, Fidenza Village will become a grand theatre for events
inspired by three themes centred on the cornerstones of Italian culture: Romantic Opera,
La Dolce Vita and Italian Passion.




- From 1 May to 30 June Fidenza Village is celebrating Romantic Opera. With
superb direction, set designs and costumes, Fidenza Village will present the
quintessential style of Italian romanticism.
- In July and August the focus will be on La Dolce Vita and the Italian
lifestyle that is envied around the world.
- Finally, the last few months will be dedicated to Italian Passion. Guests will
be able to enjoy unforgettable multisensory experiences encompassing everything that
is Made in Italy.


"It is an honour to present this project that Fidenza Village will feature during Expo
in such a beautiful setting. The whole essence of the initiative 'The Embassy of Made in
Italy' is to celebrate the patrimony characterizing the surrounding territory of Fidenza
Village, the bedrock of the best of 'Made in Italy'," said Desiree Bollier, CEO of Value
Retail. "Value Retail prides itself in promoting its surrounding communities, embracing
the territories' heritage and elevating it to the international consumer through creative
collaborations. Expo is the perfect platform for such an opportunity."



The ambassadors of The Embassy of Made in Italy:



Fashion



The ambassador of the fashion world is Mario Boselli, the Honorary President of the
Chamber of Italian Fashion, and a figurehead of the Italian fashion industry.



"I am pleased and honoured to take part in Value Retail's great project to turn
Fidenza Village into 'The Embassy of Made in Italy' for Expo 2015, which will host a
variety of innovative events related to the different areas of Italian excellence," said
Boselli. "As for fashion, it is with great pride that I can say again that the industry is
in excellent health, boasting some of the best production in the world, and it has
recorded a net trade surplus of over EUR18 billion, with 570,000 employees in
approximately 60,000 companies."



Drawing inspiration from their own heritage, some of the most important brands in
Italian fashion will be in Fidenza Village during the six months of the Expo, breathing
life into the three themes of Romantic Opera, La Dolce Vita and Italian Passion.



Food



From fashion to another pillar of Italian excellence: food. The Michelin-starred chef
and Ambassador of Expo 2015, Davide Oldani, will represent the best of Italian gastronomy.
During Expo, Oldani will be in the Village hosting events and presenting an entertaining
show with another Michelin-starred chef, Massimo Spigaroli. Massimo represents the best of
local products through his restaurant Antica Corte Pallavicina.



"The development of the region has always guided my work. This is why I've accepted,
with great pleasure, Fidenza Village's invitation to work together to create an original
experience which is a synergy of the best local and global elements," said Davide Oldani.



Additional partners include the Academia Barilla, which will perform cooking
demonstrations spanning the three themes of Romantic Opera, La Dolce Vita and Italian
Passion for both adults and children. Vinitaly, the world's top exhibition in the wine
sector, will provide tastings of carefully selected wines.



Art



Patrick Tuttofuoco, one of the most interesting names on the Italian cultural scene
has collaborated with curator Davide Quadrio to create installations for the Village,
celebrating its role as The Embassy of Made in Italy and to explore the three themes.
Using the medium of sculpture, his installations complement Fidenza Village to create a
'commentary' that amplifies the theatrical quality of the Village and symbolises the
'sensory' experience in which guests will be invited to participate.



"I'm very happy to be part of this project. I share all the values of Fidenza Village
and its passion for the best of Made in Italy," said the artist. "I've tried to translate
these concepts visually into bespoke works to celebrate and interpret the idea of Italian
uniqueness."



Music



Music is a cornerstone of Made in Italy and conveys, on an emotional level, the
culture and values of its heritage. Fidenza Village is in the land of the romantic
composer Verdi. The ambassador and partner, Fondazione Arena di Verona, will surprise
guests at Fidenza Village with performances that will be interpreted in a contemporary
style, bringing guests even closer to the opera.



About Fidenza Village



Fidenza Village is one of the Collection of Villages in Europe and China created and
operated by Value Retail, which include the UK's celebrated Bicester Village. Fidenza
Village is located just 60 minutes from both Milan and Bologna, and offers Italy's leading
luxury outlet shopping experience. At Fidenza Village you can find the world finest luxury
boutiques of fashion and homewear all in one place with a unique selection of Italian and
international brands, offering savings of up to 70% on the recommended retail price, seven
days a week and all year round. Missoni, Class Roberto Cavalli and Vivienne Westwood are
just a few of the international brands present, as well as boutiques of Italian designers
including Furla, Simonetta and Diesel. Services offered by the Village include the
Shopping Express(R) coach service from Milan, a Tourist Information Centre, hands free
shopping, left luggage, luxury transfer and personal shopper on reservation. With a
selection of restaurants, delicatessen and cafe, the Village has become a destination for
visitors seeking a superior shopping experience and an enjoyable day out. To find out
more, please visit FidenzaVillage.com






Photo:
http://photos.prnewswire.com/prnh/20150430/742915


Photo:http://photos.prnewswire.com/prnh/20150430/742915
http://photoarchive.ap.org/
Fidenza Village

CONTACT: For information: Edelman: Roberto Carnazza Tel. +39-0263-116-245, Cell. +39-349-7746017, roberto.carnazza@edelman.com / Giulia Oldani Tel. +39-0263-116-266 Cell. +39-347-6645-972 - giulia.oldani@edelman.com


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