Qube Cinema Incorporates Auro 11.1 by Barco Immersive Sound in its Integrated Media Blocks (IMB)

Qube Cinema Incorporates Auro 11.1 by Barco Immersive Sound in its Integrated Media Blocks (IMB)

CHENNAI, April 21, 2015 /PRNewswire/ --



Digital cinema leader Barco and US-based digital cinema server manufacturer Qube
Cinema have reached an agreement on the integration of the 'Auro 11.1 by Barco' decoder in
Qube's integrated media blocks (IMB). This decision is a major step forward for both
companies, ensuring a smooth upgrade to the Barco Auro 11.1 immersive sound system for
theater owners and cinema chains.



(Logo:
http://photos.prnewswire.com/prnh/20130429/608083 )




Qube Cinema, a subsidiary of India-based cinema technology leader Real Image
Technologies, manufactures digital cinema servers for commercial and institutional cinemas
worldwide. Qube server is the leading server in India on the Digital Cinema platform.



The Next Step in Immersive Cinema



Designed for the next generation of digital cinema, Qube Cinema's IMBs allow theater
owners and cinema exhibitors seamless integration across all platforms - from 2K to 4K
high frame rate (HFR). With more than 700 Barco DCI projectors, both the companies plan to
take the next step in digital immersive cinema and take it to an all new level.



The integration of the technology necessary to decode 'Auro 11.1 by Barco' soundtracks
is a logical next step, as it enables cinema exhibitors to easily upgrade to truly
immersive 3D sound at the most economical price available in the industry. Auro 11.1 by
Barco allows for the reproduction of natural life-like aural experiences optimized for the
entire audience, thanks to its unique 3-layer approach. Auro 11.1 by Barco uses existing
theater's speakers for the lower layer and simply adds the speakers necessary to achieve a
realistic interpretation of height. In 2014, Barco released more than 60 titles in Auro
11.1. Furthermore, there are currently no fewer than fifteen studios in India mixing
content in Auro 11.1 by Barco, thus ensuring an ever-growing stream of new Hollywood,
Bollywood and regional movies like Isai, I, Mayajaal, Lokmanya, Balkadu, Home, Insurgent,
Jupiter Ascending, and American Sniper to name a few.



Maximizing Experience and Revenues



Keeping in line with Barco's aim to be at the forefront of cutting-edge technology,
the company announced that decoding the Auro 11.1 by Barco Immersive Audio technology will
now be available on Qube IMBs. Theaters having the Qube IMB can now install this support
with any 16-channel cinema processor by just adding the additional layer of speakers and
amplifiers.



Even Barco's earlier IMBs can be upgraded to decode Auro 11.1 only with a software
update. "We already have 600 of these systems deployed in cinemas across India. Exhibitors
need to engage their audiences, and offering 'Auro 11.1 by Barco' immersive sound is a
cost-effective way to do that," said Senthil Kumar, Founder and CEO of Qube Cinema.



"We are excited about this development and look forward to large-scale deployment of
Auro 11.1 by Barco on the Qube platform. I'm confident that the possibility to offer
audiences a premium sound experience will help cinema exhibitors to maximize their
revenues," added Kumar.



"Entertaining the pioneering spirit of its parent company Real Image Media
Technologies, Qube Cinema is committed to creating a seamless world of immersive digital
cinema," said Brian Claypool, Senior Director - Strategic Business Development at Barco.
"Consequently, its philosophy is complementary with Barco's concept for the future, which
aims to take the digital cinema experience to an all new level."



About Real Image Media Technologies



Real Image Media Technologies is India's leading provider of technology in the film,
video and audio domains and has pioneered several technology revolutions over the last 20
years. Established in 1986, the company was instrumental in bringing computer-based
digital non-linear editing to India with Avid Technology, transforming the industry and
forever changing the way Indian film and television programs were edited. Real Image
subsequently brought digital cinema sound to India with DTS and helped Indian cinema
leapfrog a generation, form mono sound directly to digital. With its Qube Cinema
end-to-end digital cinema product line, Real Image has made an impact worldwide with over
2500 installations worldwide and covering 25 countries. It is the only Indian company -
and amongst a handful worldwide - with DCI compliant digital cinema technology.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) Concept and
Listening Formats have been designed by Wilfried Van Baelen, founder of Galaxy Studios,
which is renowned worldwide for its state-of-the-art leadership in audio innovation for
music and film sound. The Auro-3D(R) suite offers ground-breaking, easy-to-use and
unprecedented levels of sound reproduction capabilities to the professional, automotive,
broadcast and consumer electronics (such as gaming, smart phones, multimedia PC,
notebooks, tablets, audio players, digital TV, media libraries and packaged media)
markets.



About Barco



Barco, a global technology company, designs and develops networked visualization
products for the entertainment, enterprise and healthcare markets. Barco has its own
facilities for sales & marketing, customer support, R&D and manufacturing in Europe, North
America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries
with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.



(c) Copyright 2015 by Barco




Media Contact:
Pradeep Singh
pradeep.singh@barco.com
+91-9971443332
Marketing Specialist
Barco Electronic Systems Pvt. Ltd.




Photo:
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Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd.


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