i.Predictus aligns with Horizon Media to seamlessly integrate its demand-side platform for large television advertisers.

i.Predictus aligns with Horizon Media to seamlessly integrate its demand-side platform for large television advertisers.

PARSIPPANY, N.J., Sept. 15, 2014 /PRNewswire/ -- i.Predictus, the only comprehensive ad tech solution designed to answer the needs of the direct response industry, partners with Horizon Media, the largest standalone media agency in the U.S., to bring enhanced programmatic capabilities to television media buying.

http://photos.prnewswire.com/prnvar/20140912/145925

i.Predictus and Horizon Media today announced their partnership to bring television media buying forward into the age of ad tech programmatic television. The partnership greatly enhances Horizon Media's ability to consolidate, organize and provide visibility to data from many disparate sources in a matter of minutes, thereby allowing for a more sophisticated conversation about media performance throughout all levels of its organization. The addition of i.Predictus gives Horizon's media buyers unprecedented visibility to lead-in and lead-out performance details, proximity filters by creative format, retail attribution, and many other near-real-time features designed to accelerate visibility, speed and scale.

"As the largest standalone media agency in the country, Horizon Media prides itself on delivering the most effective services and the most modern technology solutions to our clients," comments Bill Koenigsburg, Horizon Media's CEO. "The added visibility to both media performance and overall, omni-channel data that we get through i.Predictus adds an even greater level of visibility for our buyers and our clients."

"Data is the most important currency next to currency itself," says i.Predictus founder and CEO Monica C. Smith. "We're proud to align with Horizon Media to bring an even greater degree of value, transparency and performance to Horizon's clients in this complex, multi-media, multi-device world."

About Horizon Media

Horizon Media was founded in New York in 1989 and has grown to become the largest and fastest-growing independent media services company in the world, managing some $4.5 billion in ad spend across 100 clients.

We are a full service media agency and provide our clients with media and marketing thought leadership. Services include: consumer insights, channel insights, competitive insights, communications planning and activation, measurement and analytics across all traditional and digital media channels, including Social, Mobile, Direct Marketing, Sports and Entertainment Marketing, Trade and Barter, and Creative Media solutions.

About i.Predictus

Horizon joins the likes of CoreMedia Systems, TriStar and Euro-Pro.

i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent ? the specific television airings to be purchased or not purchased ? to continuously improve media ROI. i.Predictus' future media buying recommendations outperform current and historical media schedules with a high degree of accuracy and consistency. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information, please visit the website and http://ipredictus.com/. Follow us on Twitter: www.twitter.com/ipredictus.

http://photos.prnewswire.com/prnvar/20140708/125231

Photo - http://photos.prnewswire.com/prnh/20140708/125231
Photo - http://photos.prnewswire.com/prnh/20140912/145925

SOURCE i.Predictus

Photo:http://photos.prnewswire.com/prnh/20140912/145925
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140708/125231
http://photoarchive.ap.org/
i.Predictus

CONTACT: David Bright, (973) 794-6464, DBright@iPredictus.com

Web Site: www.ipredictus.com


-------
Profile: intent