B&O PLAY Launches accessory collection exclusively designed by Hard Graft in USA

B&O PLAY Launches accessory collection exclusively designed by Hard Graft in USA

DEERFIELD, Ill. and COPENHAGEN, Denmark, Aug. 21, 2014 /PRNewswire/ -- B&O PLAY, of Bang & Olufsen, announces the North American release of a sleek accessory collection exclusively designed by UK-based Hard Graft. The Hard Graft accessory line-up presents a bespoke collection of three different cases to protect B&O PLAY's award-winning, stylish over-ear headphones BeoPlay H6, sleek and lightweight Form 2i headphones, and state-of-the-art, robust earphone BeoPlay H3. The collaboration is a natural extension of both brands' competencies in innovative design, superior craftsmanship, high quality materials and user-convenience.

http://photos.prnewswire.com/prnvar/20140821/138588

B&O PLAY was launched in 2012, yet is firmly grounded in the 89 year history of Bang & Olufsen, as it interprets and applies the same core values to a new type of contemporary, portable product that easily integrates into daily life and delivers high-quality experiences. "As B&O PLAY attracts a design-conscious end-user who seeks best-in-class technology and intuitive operation, we feel the stylish, luxurious finish of the Hard Graft line-up mirrors our brand values and perfectly complements our headphone and earphone collection," states Henrik Taudorf Lorensen, Executive Vice President of B&O PLAY.

Since its inception in 2007, Hard Graft has been making fine leather and felt goods of the utmost quality with a great attention to detail and a sharp eye for multi-functionality and usability. "We love to take a beautifully designed object, involve some leather and wool and turn this precious product into something more by adding extra functionality and a cheeky personality to the product that it protects," states James Teal, Founder of Hard Graft.

A PERFECT MATCH

This week the Hard Graft accessory collection will be offered to North American consumers on BeoPlay.com online shop, www.beoplay.com/hardgraft, and will feature three different carrying and storage solutions for your most treasured headphones. Offerings include the below:


-- PINCH: A smart and elegant cable, which features a tidy and hanging loop
for your Form 2i or BeoPlay H6 headphones and offers a convenient
leather and wool cable management solution for easy storage of your most
treasured headphones.
-- POINT: A compact "fortune cookie" that protects your BeoPlay H3 in-ear
headphones, consisting of a leather and wool pyramid that gently encases
the small earphones.
-- PEAK: A playful pouch that perfectly protects your BeoPlay H6 or Form 2i
headphones due to its full leather pouch with protective padding that
transforms into the headphone stand.
PRICING

MSRP for the Hard Graft accessory collection ranges from $49 for the Hard Graft Pinch Heritage case, $64 for Hard Graft Point Heritage, and $199 for the Hard Graft Peak Heritage or Black edition. *Beginning August 21, 2014 special bundle packages are available on BeoPlay.com when purchasing select B&O PLAY headphones and its matching Hard Graft accessory.

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FURTHER INFORMATION

To find out more about B&O PLAY go to our website at: www.beoplay.com

Follow us on Facebook for all the latest news: www.facebook.com/beoplay

To download photos go to: www.flickr.com/beoplay

ABOUT B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.

The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.

The stylish designs, the carefully selected materials and the best-in-class technology inside the products are all combined to fulfill one single ambition and purpose of being: To give people magical experiences based on the B&O PLAY passion.

Photo - http://photos.prnewswire.com/prnh/20140821/138588

SOURCE B&O PLAY

Photo:http://photos.prnewswire.com/prnh/20140821/138588
http://photoarchive.ap.org/
B&O PLAY

CONTACT: Monica Gartner, mcy@bang-olufsen.dk, 847 590 4920

Web Site: http://www.beoplay.com


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