The John Varvatos Fall 2014 Campaign Features Ringo Starr

The John Varvatos Fall 2014 Campaign Features Ringo Starr

NEW YORK, July 8, 2014 /PRNewswire/ -- John Varvatos is proud to feature, on

his 74th birthday, Ringo Starr in the Fall 2014 advertising campaign. This

launch kicks off an initiative that combines the campaign, a short film and a

social media component to support The Ringo Starr Peace & Love Fund.

Photo - http://photos.prnewswire.com/prnh/20140707/124878

<http://photos.prnewswire.com/prnh/20140707/124878>  

This integrated program raises awareness for the Ringo Starr Peace & Love

Fund which, through the David Lynch Foundation, helps implement stress-reducing

modalities for at-risk populations suffering from epidemic levels of chronic

stress and stress-related disorders that fuel violence, crime and soaring

health costs.

The social media components revolve around #PEACEROCKS. This call-to-action

encourages participants to share photos of themselves flashing the iconic peace

sign via Instagram, Twitter and Facebook. For each #PEACEROCKS tagged photo,$1

will be donated through the end of 2014.

The campaign images were shot by rock photographer Danny Clinch in Los Angeles

. Inspired by vintage photographs,Ringo Starr sits on a carved wooden chair

with a white dove perched above while flashing his infamous peace sign, thus

becoming the signature of the campaign.

"I've waited a long time to become a male model," Ringo said with a laugh,

"and what a great way to do it - all for a good cause. I urge everyone to join

us and use #PeaceRocks. For every upload, John will donate a dollar to the

Ringo Starr Peace & Love Fund that through the David Lynch Foundation teaches

meditation to people at risk and suffering. I want to thank John for this

campaign and all he has done - what a nice guy, inside and out. So remember,

#PeaceRocks andLove Rolls! Peace & Love."

"Ringo has been a true icon of mine since I was a kid. His music and heart

are unique not only in the rock n' roll world but the world in general. Knowing

and working with him has been one of the most motivating and stimulating

experiences in my life," says Varvatos.

Friends of Ringo Starr came together to show their support in a 3-minute

documentary-style short film which debuts today on johnvarvatos.com/peacerocks.

#PEACEROCKS @JOHNVARVATOS @RINGOSTARRMUSIC

Click here to access videos and images from the Fall 2014 campaign featuring

Ringo Starr:

http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr232077518

<http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr232077518>  



SOURCE John Varvatos

John Varvatos

Web Site: http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr232077518


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