J.D. Power Reports: Good Picture Quality at the Right Price Is Top Consideration When Purchasing a High-Definition Television

J.D. Power Reports: Good Picture Quality at the Right Price Is Top Consideration When Purchasing a High-Definition Television

Samsung Ranks Highest in Customer Satisfaction with Both Smaller Than 50-Inch and 50-Inch or Larger Televisions

WESTLAKE VILLAGE, Calif., July 9, 2014 /PRNewswire/ -- Customers who recently purchased a high-definition television cite picture quality and screen size as the two primary reasons for selecting their TV, according to the J.D. Power 2014 High-Definition Television (HDTV) Satisfaction Report(SM) released today.

http://photos.prnewswire.com/prnvar/20130605/LA26502LOGO

"Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV," said Christina Cooley, director in the diversified services industries practice at J.D. Power. "Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase compared with customers purchasing smaller HDTVs."

The report measures satisfaction with HDTVs among customers who purchased one in the past 12 months. Satisfaction is evaluated across seven factors: performance; reliability; ease of operation; style/appearance; features; price; and warranty.

KEY FINDINGS


-- Overall customer satisfaction with an HDTV smaller than 50 inches is 844
(on a 1,000-point scale).
-- Overall customer satisfaction with an HDTV 50 inches or larger is 870.
-- Among customers who purchased an HDTV that is 50 inches or larger,
picture quality and price are cited most often as the reasons for their
selection (62%). Among customers who purchased an HDTV smaller than 50
inches, price (73%) is the leading reason, followed by screen size
(53%).
-- The report finds that among customers who purchased a 50-inch or larger
HDTV, 32 percent visited the retailer's website, compared with 26
percent among those who purchased an HDTV smaller than 50 inches.
-- Both groups of customers indicate that the in-store display was their
primary source of information during the shopping process, with
approximately half indicating they relied primarily on the in-store
displays.
-- The report finds that 72 percent of customers with HDTVs 50 inches or
larger and 37 percent of those with HDTVs smaller than 50 inches have a
smart TV. In comparison, 35 percent of customers with HDTVs 50 inches or
larger and 11 percent of those with HDTVs smaller than 50 inches have a
3D TV.
The 2014 High-Definition Television (HDTV) Satisfaction Report is based on the responses of more than 4,000 customers who purchased an HDTV in the past 12 months. The study was fielded in June 2014.



Overall Customer Satisfaction Index Scores J.D. Power.com Power Circle
RatingsTM

(Based on a 1,000-point scale) For Consumers


Under 50 Inches

Samsung 857 5

LG Electronics 854 5

Vizio 852 4

Segment Average 844 3

Emerson 843 3

RCA 843 3

Sanyo 835 3

Element 811 2


50 Inches or More

Samsung 884 5

Sharp 877 4

Segment Average 870 3

Panasonic 869 3

LG Electronics 868 3

Vizio 861 2

Sony 860 2

Sanyo 847 2
Power Circle Ratings Legend

5 - Among the best

4 - Better than most

3 - About average

2 - The rest

Media Relations Contacts
Syvetril Perryman; Westlake Village, Calif.; 805-418-8103; media.relations@jdpa.com

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info

About McGraw Hill Financial www.mhfi.com

Logo - http://photos.prnewswire.com/prnh/20130605/LA26502LOGO

SOURCE J.D. Power

Photo:http://photos.prnewswire.com/prnh/20130605/LA26502LOGO
http://photoarchive.ap.org/
J.D. Power

Web Site: http://www.jdpower.com


-------
Profile: intent