SMI Announces Core Operation Index Income from Xingmeihui in the First Half Surged about 500%

SMI Announces Core Operation Index Income from Xingmeihui in the First Half Surged about 500%



HONG KONG, July 9, 2014 /PRNewswire/ -- SMI Corporation Limited ("SMI" or the

"Company" and its subsidiaries, collectively the "Group", HKEx: 198), one of

the largest cinema operator inChina, is pleased to announce a business update

of the Company today.  

The group had continued to expand its movie theatre operation in the PRC and

to further diversity the value added business of its business channels in 2014.

For the 6 months ended30 June 2014, the core operation index of SMI theatres

has shown significant growth when compared to the corresponding period last

year. Among which, income from box office and cinema admission has increased

30%; income from Xingmeihui has surged 500%.

Mr. Cheng Chi Chung, Chief Executive Officer of SMI, said. "The Group has

been actively developing its new complementary business, which includes

Xingmeihui. Xingmeihui focuses on in-theatre counter sales and online shopping

platform, and aims at providing the customers with brand new shopping

experience combining online shopping and store sales. Looking forward we will

continue channel resources and turn existing movie theatre audiences into

retail customers of Xingmeihui through the New Membership Scheme. We believe

Xingmeihui will maintain steady growth in the next few years to become a new

growth driver of the Group's revenue."



SOURCE SMI Corporation Limited

SMI Corporation Limited


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