Frost & Sullivan Commends Mahindra Comviva's Unique Digital Music Solution that Manages Mobile Service Providers' Entire Infotainment Services Portfolio

Frost & Sullivan Commends Mahindra Comviva's Unique Digital Music Solution that Manages Mobile Service Providers' Entire Infotainment Services Portfolio



CAPE TOWN, South Africa, July 4, 2014 /PRNewswire/ -- Based on its recent

analysis of the online retail services industry, Frost & Sullivan recognises

Mahindra Comviva with the 2014 Africa Frost & Sullivan Award for Customer Value

Leadership. Mahindra Comviva revolutionised the digital music market inAfrica

by not only providing a superior technology platform for end users, but also

managing the operator's complete roster of music and infotainment services. Its

business and marketing expertise enables mobile service providers to optimise

cost structures, widen the subscriber base and ultimately, accelerate revenue

growth.

Mahindra Comviva is one of the largest content aggregators in Africa; it

offers an extensive digital music portfolio that comprises video, voice and

text. It has collaborated with 140+ content partners, including local and

international content providers/copyright bodies/local artists and production

houses. These extensive partnership networks allow it to track the local

content in every country it operates in.

Currently, the company owns the rights to over 1M unique music tracks in

African, Arabic and international categories, and offers multiple genres in

more than 36 languages. Its first of a kind infotainment portal is powered by

its 'Recommendation and Analytics Engine', which recommends content based on

the end user's profile and consumption patterns.

"Mahindra Comviva's infotainment portal enables subscribers to access

infotainment through a single app, irrespective of the choice of bearer channel

between mobile client, text and voice," said Frost & Sullivan Information &

Communication Technologies Industry AnalystJoanita Roos. "Furthermore, it

allows customers to watch and download videos and even share and integrate

content with social network websites."

Other innovative offerings from Mahindra Comviva include 'Hi Life' and

'MyTV'. These offerings add a wide range of digital apps, including TV

channels, news, health, recipes and astrology over multiple channels. The

portal also features artist interviews, concert dates and the number of records

sold to the customer. Operators inAfrica have seen more than a fourfold rise in

their music services penetration and subscriber base, and a significant

increase in their music revenues, after switching to Mahindra Comviva's digital

services.

To drive adoption, the company has developed innovative micro charging

propositions tailored to spend patterns of multiple -segments. Consumers who

cannot afford a full services bouquet have the option of a daily or a biweekly

infotainment pack. Mahindra Comviva differentiates itself from its competitors

by offering billing via mobile money and mobile wallet services, in addition to

online payment solutions.  This method has proved to be extremely effective as

a large percentage of the African population does not own bank accounts.

Mahindra Comviva not only has world-class solutions, but also has specific

processes in place to streamline directional changes and geographical

expansion. Whenever the company attempts to enter a new geographical area,

stringent procedures are followed in order to ensure the success of the market

entry.

"The company creates a complete marketing plan including planning campaigns,

segmenting the market, identifying partners, managing different market

participants - labels, content providers and vendors," observed Roos. "It

ensures regulatory compliance through best practices in business operations and

automated content enablement platforms."

Mahindra Comviva ensures customer value excellence, particularly in the

product service value and purchase experience it offers. It guarantees

implementation excellence through its superior process design, technology

sophistication and company culture.

Each year, Frost & Sullivan presents this award to the company that has

demonstrated excellence in implementing strategies that proactively create

value for its customers with a focus on improving the return on the investment

that customers make in its services or products. The award recognises the

company's inordinate focus on enhancing the value that its customers receive,

beyond simply good customer service, leading to improved customer retention and

ultimately customer base expansion.

Frost & Sullivan Best Practices awards recognise companies in a variety of

regional and global markets for demonstrating outstanding achievement and

superior performance in areas such as leadership, technological innovation,

customer service and strategic product development. Industry analysts compare

market participants and measure performance through in-depth interviews,

analysis and extensive secondary research to identify best practices in the

industry.

About Mahindra Comviva

Mahindra Comviva <http://www.mahindracomviva.com/> is the global leader in

providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of

theUSD 16.5 billion Mahindra Group. With an extensive portfolio spanning mobile

finance, content, infotainment, messaging and mobile data solutions,Mahindra

Comviva <http://www.mahindracomviva.com/> enables service providers to enhance

customer experience, rationalize costs and accelerate revenue growth. Its

mobility solutions are deployed by over 130 mobile service providers and

financial institutions in over 90 countries, transforming the lives of over a

billion people across the world. For more information, please visit

www.mahindracomviva.com <http://www.mahindracomviva.com/>

About Frost & Sullivan

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Contact:

Samantha James

Corporate Communications -- Africa

P: +27 21 680 3574

F: +27 21 680 3296

E: samantha.james@frost.com <mailto:samantha.james@frost.com>  

T: @FrostSullivanSA <https://twitter.com/FrostSullivanSA> 

http://www.frost.com <http://www.frost.com/>

Sundeep Mehta

PR and Communications Manager 

Sundeep.mehta@mahindracomviva.com <mailto:Sundeep.mehta@mahindracomviva.com>



SOURCE Frost & Sullivan

Frost & Sullivan

Web Site: http://www.mahindracomviva.com


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