OPTIMUS PRIME and MEGATRON "Roll Out" the Red Carpet for Universal Studios Hollywood's First-Ever 'TRANSFORMERS Fan Experience' Featuring the New OPTIMUS PRIME Movie Vehicle, Stan Bush Concert Performance and After-Hours Access to 'Transformers: The Ride-3D,' on June 20

OPTIMUS PRIME and MEGATRON "Roll Out" the Red Carpet for Universal Studios Hollywood's First-Ever 'TRANSFORMERS Fan Experience' Featuring the New OPTIMUS PRIME Movie Vehicle, Stan Bush Concert Performance and After-Hours Access to 'Transformers: The Ride-3D,' on June 20

Event Coincides with Hasbro's 20th Annual 'BotCon' TRANSFORMERS Collectors' Convention in Pasadena and Blockbuster Film Release of Paramount Pictures' 'Transformers: Age of Extinction'

UNIVERSAL CITY, Calif., June 18, 2014 /PRNewswire/ -- TRANSFORMERS fans rejoice: the first TRANSFORMERS Fan Experience will take place at Universal Studios Hollywood on June 20, 2014 featuring movie props from Michael Bay's upcoming film TRANSFORMERS: AGE OF EXTINCTION, from Paramount Pictures, including the new OPTIMUS PRIME movie vehicle, insightful panel discussion with Hasbro insiders, performance by Stan Bush, musician from 1986 animated film "Transformers: The Movie" soundtrack, and after-hours access to the award-winning, mega-attraction "Transformers(TM): The Ride-3D."

http://photos.prnewswire.com/prnvar/20140618/119362

The TRANSFORMERS Fan Experience will debut at Universal Studios Hollywood as an extension to the official "BotCon" TRANSFORMERS Collectors' Convention, which takes place in Pasadena from Friday, June 20 to Sunday, June 22.

Admission to Universal Studios Hollywood's TRANSFORMERS Fan Experience is $75 and includes a collectable special event lanyard. Guests will have access to the event from 3:00 p.m. until park close at 8:00 p.m. Exclusive after-hours will be extended for TRANSFORMERS fans until 11:00 p.m. For more information and to purchase tickets, guests can visit Ushtix.com/transformers.

The inaugural TRANSFORMERS Fan Experience will include:


-- Props from TRANSFORMERS: AGE OF EXTINCTION, including the OPTIMUS PRIME
movie vehicle from the new film
-- Exclusive after-hours access to Universal Studios Hollywood's
award-winning thrill ride, "Transformers: The Ride-3D," which was
created in collaboration with Michael Bay
-- Opportunities to pose for photos and converse with popular TRANSFORMERS
characters, OPTIMUS PRIME, MEGATRON and BUMBLEBEE who can spontaneously
speak with guests
-- Performance by EMMY-Award winning musician Stan Bush (best known for his
song "The Touch" from the 1986 animated film "TRANSFORMERS: The Movie")
-- Panel discussion and interactive workshops led by Hasbro's TRANSFORMERS
brand team, including new inductions into the TRANSFORMERS Hall of Fame
-- Commemorative event lanyard and free limited edition memorabilia poster
(while supplies last)
"Transformers: The Ride-3D" is Universal Studios Hollywood's most ambitious ride ever. This technologically advanced, motion-based, flight simulator thrill ride is designed to completely immerse guests in the 3D-HD action-packed world of the TRANSFORMERS brand. The storyline of this exciting theme park ride introduces guests to N.E.S.T., a top-secret, military bunker, where they become AUTOBOT recruits engaged in a daunting mission to save Earth and protect the last remaining ALLSPARK shard from the evil DECEPTICONS.

Featuring pulse-pounding excitement, the award-winning ride propels guests along 2,000 feet of ride track, where they are surrounded by 14 giant screens, many fully enveloping them at heights of 60 feet. To bring this monumental achievement to life, Universal Studios Hollywood collaborated with director Michael Bay, Industrial Light & Magic and Hasbro, Inc.

Guests will also have a chance to interact with MEGATRON and OPTIMUS PRIME, who through progressive voice technology have the ability to speak spontaneously with theme park guests as a dynamic extension of the immersive attraction.

Universal Studios Hollywood, The Entertainment Capital of L.A.(SM), includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the "5 Towers" state-of-the-art outdoor concert venue. World-class rides and attractions include the all-new 3D Ultra-HD movie motion-simulator adventure, "Despicable Me Minion Mayhem," the award-winning ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, "Transformers(TM): The Ride-3D," "The Simpsons Ride(TM)," "Revenge of the Mummy(SM)--The Ride," and "Jurassic Park® --The Ride."

"TRANSFORMERS: AGE OF EXTINCTION," the fourth film in director Michael Bay's global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro's Transformers(TM) Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Photo - http://photos.prnewswire.com/prnh/20140618/119362

SOURCE Universal Studios Hollywood

Photo:http://photos.prnewswire.com/prnh/20140618/119362
http://photoarchive.ap.org/
Universal Studios Hollywood

CONTACT: Universal Studios Hollywood Press Contacts: Trana Pittam, (818) 622-5985, trana.pittam@nbcuni.com; Anastasia Lee, (818) 622-9504, anastasia.lee@nbcuni.com; Gail Moscoso, (818) 622-3855, gail.moscoso@nbcuni.com


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