Free Video B-Roll available via CNW - The Pizza Underground and MiO make things original at this year's NXNE festival

Free Video B-Roll available via CNW - The Pizza Underground and MiO make things original at this year's NXNE festival


TORONTO, June 20, 2014 /CNW/ - The following B-Roll is available by
Video On-Demand web download:


STORY SUMMARY:


This North by Northeast (NXNE), title sponsor MiO, liquid water
enhancer, planned an array of events featuring a concert series unlike
any other, a non-stop dance party, and a downloadable mobile phone app,
all designed to create a truly original fan experience.



Putting music in motion - literally - The MiO Squirtcar is a redesigned
streetcar turned into an official venue. See footage of The Pizza
Underground, Macaulay Culkin's cover band, as they give an
unforgettable performance on board, including a surprise pizza delivery
halfway through the show.



The link below also includes footage of the MiO POV app launch at NXNE
and interview with MiO Brand Manager, Joe Mele. A unique technology, The MiO POV App lets music fans use their smartphones to share the spotlight with their
favourite artists at NXNE's Yonge and Dundas Square stage on Thursday
June 19.




------------------------------

WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=809


TIME OF POSTING: available immediately

DATE OF POSTING: June 20, 2014



All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact video@newswire.ca for access.


------------------------------



STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:


Ryley Murray, Edelman

416-849-2511
Ryley.murray@edelman.com


Kathy Murphy, Kraft Canada

1-847-646-4538
news@kraftfoods.com


For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.



CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct
from our website to accredited journalists worldwide.



This material is offered for free and unrestricted news use.



CNW VIDEO SERVICES.


SOURCE Kraft Foods Group, Inc.

Kraft Foods Group,  Inc.

CONTACT: CNW VIDEO SERVICES, TORONTO (416) 863-5612


-------
Profile: intent