Adventure Power® and Kinetik® Announce Sturgis Buffalo Chip Sponsorship

Adventure Power® and Kinetik® Announce Sturgis Buffalo Chip Sponsorship

COPPELL, Texas, June 19, 2014 /PRNewswire/ -- Adventure Power®, and Kinetik®, Universal Power Group, Inc. brands, have signed on as sponsors for the annual Sturgis Buffalo Chip (August 1 - 9, 2014). Under the terms of the agreement, both brands will be featured across multiple promotional and onsite engagement programs during the event including title sponsorship of the Legends Ride and new Top Builders Competition, and will host the Top Shelf VIP area during the event's world-class concert series.

"The Sturgis Buffalo Chip event which represents music, motorcycles, freedom and camaraderie, is the perfect complement for the Adventure Power® and Kinetik® brands," said Ian Edmonds, President & CEO of Universal Power Group, the company behind the Kinetik® and Adventure Power® Brands. "We are excited to partner with the Buffalo Chip and look forward to being part of the one of the world's foremost experiences for motorcycle enthusiasts."

As the title sponsor of the Buffalo Chip's Legends Ride ® (August 4, 2014), the Adventure Power® and Kinetik® brands join the premier celebrity-charity ride in motorcycling. This year, which will be the 7(th) Annual Legends Ride, riders will be supporting the Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. Since its inception, the Legends Ride has raised more than $325,000 for charity and played host to some of the biggest names in television, film, music and motorcycling.

"The Adventure Power® and Kinetik® Brands are two of the most exciting brands in the motorcycle world, with both brands earning reputations for innovation and reliability," said Rod Woodruff, Sturgis Buffalo Chip president. "We are thrilled to add them to our list of premium brand sponsors and welcome their participation at the Largest Music Festival in Motorcycling(TM)."

Kinetik® and Adventure Power® are also the title sponsors for the Top Builders Competition, a brand new contest that offers a once-in-a-lifetime opportunity for a few lucky custom bike builders. The brands will also host of the Top Shelf VIP area at the Buffalo Chip Concert series during the highly anticipated Motley Crue and Alice Cooper performance (August 5, 2014). This show, which is part of the "All Bad Things Must Come to an End" tour, will be the last Motley Crue concert at Buffalo Chip as the band has announced this will be their final tour.

About Kinetik®
Kinetik®, a trusted UPG brand, brings power to the masses in the 12-volt electronics industry. Through its lifestyle cult following, Kinetik® has become one of the move revered car audio brands on the market today! Kinetik® power cells are known for being used in the "World's Loudest Vehicle", by top competitors and enthusiasts as they provide the power to reach more than 183 decibels and beyond. Kinetik®'s new HC PRO, REV and BLU series provide expanded options to consumers powering quality aftermarket electronics. Car and powersports audio/video, hydraulics, lighting kits, performance parts and many more 12 and 16 volt aftermarket electronics can perform better and last longer with clean filtered power on demand by Kinetik®. For more information, please visit the Kinetik® website at www.kinetikaudio.com.

About Adventure Power®
The Adventure Power® brand is UPG's complete line of batteries for motorcycles, scooters, ATV's, personal watercrafts, snowmobiles, and American V-Twins. These batteries are designed, engineered and tested in accordance with JASA's JIS D 5302, the internationally accepted standard for power sports batteries, to meet the needs of the demanding lifestyle of the power sports enthusiasts. Adventure Power® batteries are compatible with virtually every model of power sport vehicle available. The lineup includes modern, high-performance lithium ion options for today's high-powered vehicles, to more conventional lead acid batteries for early model, vintage machines. For more information, please visit www.apbatteries.com.

About Universal Power Group, Inc.
Universal Power Group, Inc. is a leading supplier of batteries and power accessories, and a provider of supply chain and other value-added services. UPG's product offerings include proprietary brands of industrial and consumer batteries of all chemistries, chargers, jump-starters, 12-volt accessories, and solar and security products. UPG's supply chain services include procurement, warehousing, inventory management, distribution, fulfillment and value-added services such as sourcing, battery pack assembly and battery recycling. For more information, please visit the UPG website at www.upgi.com.

About The Sturgis Buffalo Chip
Since 1981, the Sturgis Buffalo Chip® has provided nine days of epic live music experiences and exciting activities for fans from around the globe. The family-owned and operated Sturgis Buffalo Chip is host to the Sturgis Rally's cornerstone event, known as the Largest Music Festival in Motorcycling(TM) and The Best Party Anywhere(TM). Concerts are free with camping. Passes grant access to music industry's hottest stars, the Bikini Beach Swim Paradise, 25 bars, mouth-watering food and beverage vendors and thrilling exhibits. The Sturgis Buffalo Chip offers clean, well maintained facilities, private showers, cabins, RVs, paved roads and more. Outrageous events such as unforgivably hot bikini contests and jaw-dropping daredevil stunts are a few of the many daily spectacles unique to the Chip. The famed creek-fed 580-acre camping resort is located three miles east of Sturgis, SD. Now in its 33(rd) year, this event is one of the few remaining independent music festivals in the world. The Buffalo Chip is a festival experience like no other. More details are available at www.BuffaloChip.com.

SOURCE Universal Power Group, Inc.

Universal Power Group, Inc.

CONTACT: Company Contacts: Universal Power Group, Inc., 469.892.1122, Mimi Tan, SVP, tanm@upgi.com; Media Relations: Lambert, Edwards & Associates, 616.233.0500, Jeremy Bakken, jbakken@lambert-edwards.com

Web Site: http://www.upgi.com


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