Dominant Trend in Cross-Media Integration via Mobile Earns Award for ZipDial

Dominant Trend in Cross-Media Integration via Mobile Earns Award for ZipDial

BANGALORE, October 28, 2013 /PRNewswire/ --



The Company Aims to Further Foray Into International Markets



India has started a global trend of achieving cross-media integration via
mobile even with feature phones. Originally invented by ZipDial, the use of missed call
marketing as a frictionless interface for consumer engagement is seeing a rapid adoption
by global brands operating in India and emerging markets. With a toll-free number
experience, the user is able to interact with the brand's marketing communication
integrated across TV, print, outdoor, social media, and even product packaging.



Commenting on this trend, Rohit Dadwal [http://www.mmaglobal.com/node/8371 ],
Managing Director, Mobile Marketing Association, Asia-Pacific added, "Mobile campaigns are
often considered tricky to execute, but the use of feature phones and missed call based
marketing challenges this assumption and proves that mobile marketing doesn't need to be
flashy to be effective. By leveraging the unique Indian practice of missed calls in
marketing, ZipDial has demonstrated an incisive understanding of the Indian consumer."



In the recently concluded The SMARTIES(TM) India 2013 Awards ceremony at
Mobile Marketing Forum India 2013, Bangalore-based ZipDial Mobile Solutions was awarded
"GOLD" in the cross-media integration category for Disney Channel India's Jet Set 2 2013
campaign.
[http://www.zipdial.com/corp/disney-jet-set-go-campaign-2013/?utm_source=PRNewsWire&utm_medium=online-pr&utm_campaign=smarties-pr-Oct-13 ]



The campaign was one of India's most successful viral, interactive and loyalty
campaign on television. The phenomenal response to this campaign was a testament to how a
simple idea - grounded in a Disney Channel's core brand philosophy -could translate into a
timeless memorable one. With an adept support from ZipDial, the viewer participation
increased by 40% over the previous year and the unique participants went up by 25% more
than 2012. Winners even from smaller towns such as Guwahati, Amreli, Patiala, Jagdalpur,
Jabalpur etc., in India which are traditionally less connected with less reliable internet
connectivity, proved the reach which mobile can achieve. Additionally, 28% of participants
discovered campaign via ZipDial friend referrals and 14% of contest participants opted-in
to receive future promotions from the brand.



While continuing to drive innovations in mobile marketing, ZipDial is aiming
to venture into international territories. Advertisers in South East Asian markets have
very limited data on consumer preferences at a personalized level because internet and
card-based payments have lower penetration. In these emerging markets, ZipDial's mobile
marketing and analytics platform has a massive potential. Last year, the company
successfully delivered a mobile marketing campaign for Unilever in Sri Lanka
[http://www.zipdial.com/corp/zipdial-launched-in-sri-lanka/?utm_source=PRNewsWire&utm_medium=online-pr&utm_campaign=smarties-pr-Oct-13 ]


. The company is now looking to expand to Bangladesh, Thailand and other


markets.



Commenting on receiving this most coveted award (Image)
[http://www.zipdial.com/corp/wp-content/uploads/2013/10/ZipDial-CEO-Valerie-Wagoner-receiving-the-award.jpg?utm_source=PRNewsWire&utm_medium=online-pr&utm_campaign=smarties-pr-Oct-13 ]


and the emerging trends, ZipDial Founder and CEO Valerie Wagoner said, "My
pride and excitement does not come only from the Gold Award recognition for the fantastic
work by ZipDial & Disney joint team. What is even more validating of ZipDial's innovation
is that at least half of the finalist entries for the MMA SMARTIES(TM) India 2013 involved
'missed calls' - a marketing approach that ZipDial invented. Our new goal at ZipDial is to
spark the trend in the rest of emerging markets where we see huge potential. For 2014, our


goal is Gold on the global stage!"



About ZipDial:



ZipDial
[http://www.zipdial.com/corp/?utm_source=PRNewsWire&utm_medium=online-pr&utm_campaign=smarties-pr-Oct-13 ]


is the inventor of driving consumer engagement via missed call marketing.
It is the mobile marketing and analytics platform used by marketers to engage 100% of


their consumers. ZipDial's patent-pending platform drives toll free engagement


applications such as lead generation, couponing, contests, friend referrals,


location-based services, live/recorded voice broadcasting, twitter and Facebook
integration, on-pack activations and a lot more. Brands like P&G, Disney, Colgate, Nivea
have achieved 2 to 50 times more unique users engaging on ZipDial than on Facebook. The


ZipDial team is based out of Bangalore (HQ), New Delhi and Mumbai.



About MMA:



The Mobile Marketing Association [http://www.mmaglobal.com ] (MMA) is the
premier global non-profit trade association representing all players in the mobile
marketing value chain with more than 700 member companies. MMA confers The SMARTIES(TM)
Awards - the world's only global mobile marketing awards program that recognizes regional
as well as global winners.



Primary Media Contact: Shantanu Deshmukh, marketing@zipdial.com, 91-80-40991110




ZipDial Mobile Solutions

CONTACT: PRN


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Profile: intent