TCL Selects PointGrab to Power Gesture Control Experience in New Line of Smart TVS

TCL Selects PointGrab to Power Gesture Control Experience in New Line of Smart TVS

TEL AVIV, Israel, October 28, 2013 /PRNewswire/ --



PointGrab's New Groundbreaking Gesture Shortcuts Experience is Now Available for TCL
Customers



PointGrab [http://www.pointgrab.com ] Ltd. today announced that TCL Corporation, the
third largest television brand in the world, has selected PointGrab's industry-leading and
award winning gesture recognition solution to power TCL's upcoming line of televisions.
Partnering with TCL will further add to the millions of devices worldwide that currently
employ PointGrab's advanced solutions, including Smart TVs throughout the home.



The new 2014 line of TCL Android based TVs will be able to recognize gestures made
with one or two hands from long ranges and in a variety of lighting conditions. In
addition to a gesture based "Cursor Control", a "Gesture Shortcuts" experience was
integrated for the first time on the TCL Smart TVs, allowing viewers to easily perform
actions like mute, adjust the volume, zoom in and out, and interact by leveraging its
immediate and intuitive "shortcut" concept. This new experience will provide a more
comfortable, easy to use, and natural way of controlling your TV. These functions will
also provide more innovative and entertaining ways to play casual multi-player games or
educational apps, bringing a new experience and added enjoyment to the living room of
Smart TV owners.



"We are excited that a fast-growing manufacturer in the industry has adopted gesture
and believes in bringing more value and content to the whole living room experience," said
Raphael Sankar, EVP Sales and Business Development at PointGrab. "Having PointGrab's
technology available to TCL's customers means we are closer to meeting the challenge of
making gesture a natural interface within the home."



TCL's Smart TV gesture solution will be powered by PointGrab's proprietary Hybrid
Action Recognition
[http://www.businesswire.com/news/home/20130801005595/en/PointGrab-Unveils-Hybrid-Action-Recognition-Technology-Setting ]
technology. This groundbreaking technology understands
users' intention and can detect and analyze complex situations of shape and motion and
will enable a more usable and reliable gesture experience for TCL's customers while
interacting with their TVs.



"It has always been our mission to integrate the most innovative solutions within our
products," said Mr. Shaoyong Zhang, Director of Product Plan Department, in TCL. "By
incorporating PointGrab's technology in our line of Smart TVs, we can be confident that
our customers will get the most advanced, high quality experience they have come to expect
from our brand."



PointGrab's leading solutions will be implemented in TCL's 2014 models and will be
available starting in January in China. TCL joins Samsung to be the second customer to
launch PointGrab's gesture control experience in the living room space. To learn more
about PointGrab, please visit http://www.pointgrab.com



About PointGrab



PointGrab is a leader in advanced gesture recognition software solutions offering a
natural and intuitive way of interacting with consumer devices. PointGrab's software
solution enables any CE device including TVs, PCs, Tablets, and Smartphones to be operated
by gesture control using finger, hand and two hands shapes and movements while using a
standard camera. Frost & Sullivan recognized PointGrab's innovative technology with the
2013 European Technology Innovation Award for its achievements in gesture recognition for
consumer electronics.



PointGrab's market-leading solutions have been commercially available since 2010 and
are currently integrated into millions of consumer devices through many of the world's top
OEMs, brands and developers such as Samsung, Acer, Fujitsu, Intel and others.



PointGrab's advanced software can be integrated as an end-to-end solution or as SDK,
and is available on Linux, Android, Windows, iOS, and OS X platforms.



Founded in 2008, PointGrab is headquartered in Tel Aviv, with representatives across
the globe.



To learn more about PointGrab, please visit http://www.pointgrab.com



About the PointGrab Hybrid Action Recognition Technology



PointGrab's proprietary Hybrid Action Recognition technology enables a device to
better anticipate, understand and analyze a user's body language. Based on the advanced
machine-learning algorithm, the system can detect and analyze complex situations of shapes
and motion as well as differentiate gestures from 'look-alike' gestures to make the whole
experience more reliable, accurate and effective.



About TCL
TCL Corporation (TCL) is one of the largest consumer electronics groups in China. The
Group's global production and sales network spans over 80 countries and regions, selling
TCL brand television sets, mobile phones and household appliances, along with Thomson
televisions and Alcatel mobile phones. With 40 sales offices around the world and around
70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North
America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. In
2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV
sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4
billion in 2012, and continues to hold the No. 1 TV brand position in China today. The
Group has three listed companies - TCL Corporation (SZ.000100), TCL Multimedia (HK.1070)
and TCL Communication (HK.2618) -and four business units: TCL Multimedia Holdings, TCL
Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances
Group. TCL stands for "The Creative Life," a slogan that embodies the Group's vision to
build China's most innovative and resourceful enterprises. In 2012, TCL obtained the
naming rights for the TCLChinese Theatre, a Hollywood landmark. For more information about
TCL, please visit http://www.tcl.com




Media Contacts:
Avital Rabani
PointGrab
Phone: +972-9-7887600
Email: media@pointgrab.com

Annie Pham
Fusion for PointGrab
Phone: +1-310-481-1431 x17
Email: annie.pham@fusionpr.com


PointGrab Ltd


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