TRUKFIT Launches First-Ever Juniors Line With Young Money Recording Artist Chanel West Coast

TRUKFIT Launches First-Ever Juniors Line With Young Money Recording Artist Chanel West Coast

TRUKFIT Juniors Available At Select Dillard's & Jimmy Jazz Stores Across The Nation Starting September 25th

NEW YORK, Sept. 23, 2013 /PRNewswire/ -- Grammy Award winning, multi-platinum selling recording artist and label owner, Lil Wayne, is proud to announce that his full lifestyle apparel brand TRUKFIT is moving into a new apparel category with the launch of their first-fever TRUKFIT Juniors line. Young Money Entertainment recording artist and actress, Chanel West Coast, will serve as the model for the line--appearing in the brand's marketing materials and look book. Fans will be able to purchase TRUKFIT Juniors starting on September 25(th) at select Dillard's and Jimmy Jazz stores across the nation.

(Photo: http://photos.prnewswire.com/prnh/20130923/NY84371)

TRUKFIT Juniors features an array of apparel including t-shirts and fashion tops, active knits, outerwear and accessories. The first collection is knit and cotton driven, with edgy floral prints, stripes, and fun, bold pops of color on black-ground. Consisting of the flavor and look of junior trends, all garments are infused with the traditional, unapologetic TRUKFIT style. Although it has its own identity, TRUKFIT Juniors has many pieces directly influenced by TRUKFIT Mens. The line was creative directed and designed by Lil Wayne and his longtime stylist Marisa Flores.

"When I created TRUKFIT, I wanted it to have something for everyone. Now my female fans can get their TRUK on too," says Lil Wayne. "I'm psyched to have my artist, Chanel West Coast, involved as she personifies what TRUKFIT Juniors and this life is all about."

Chanel West Coast, a recording artist signed to Lil Wayne's Young Money Entertainment label who recently released her star-studded mix-tape Now You Know, and star of MTV's phenomenally popular television shows Ridiculousness and Fantasy Factory, enthuses, "I'm so happy to have joined the TRUKFIT team. Fashion, hip-hop, and skating culture are a big part of my life so coming to be a part of the TRUKFIT family felt just right for me. The girls line is super sick and I'm hyped to be reppin' it! Looking forward to the future with my TRUKFIT family."

Similar to TRUKFIT's men's line, TRUKFIT Juniors is affordably priced. The price point ranges from $29.95 USD for t-shirts; $35.00-$88.00 USD for fashion tops; $29.00-$55.00 USD for active knits (leggings and sweats); $20.00-$32.00 USD for caps and $120 & up for outerwear.

Encompassing every apparel category including fashion mix, active-wear, denim, basics, knits, accessories and outerwear, TRUKFIT is available at Dillard's, Macys, Zumiez, Tillys and Dr.Jay's stores across the nation, as well as online at Karmaloop.com and Trukfit.com, their official website.

For more information, please visit www.trukfit.com or the brand's Facebook (www.facebook.com/TRUKFITapparel), Twitter (www.twitter.com/TRUKFIT) or Instagram (www.instagram.com/trukfitapparel) pages.

ABOUT TRUKFIT
Successfully launched at Agenda Long Beach in 2012, TRUKFIT is an apparel brand from Lil Wayne for those who want to stand out and whole-heartedly embrace self-expression in today's culture. The brand derives its name and motivational spirit from an acronym, The Reason You Kill For It. TRUKFIT is the epitome of bold fashion with vivid colors, unpredictable patterns, strong and often playful graphics. TRUKFIT always focuses on comfort, durability, quality, the perfect fit and affordability.

SOURCE TRUKFIT

Photo:http://photos.prnewswire.com/prnh/20130923/NY84371
http://photoarchive.ap.org/
TRUKFIT

CONTACT: Sarah Cunningham, The Chamber Group, 212-366-5801, sarah@thechambergroup.com; Bryan Pierce, Team Epiphany, 212-378-1417, bryan@teamepiphany.com

Web Site: http://www.trukfit.com


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