The US Market for Multiscreen Services - 2013 Report Examines Each of the Five Required Market Elements

The US Market for Multiscreen Services - 2013 Report Examines Each of the Five Required Market Elements

DUBLIN, September 24, 2013 /PRNewswire/ --



Research and Markets
( http://www.researchandmarkets.com/research/n7jk6k/the_us_market_for) has announced
the addition of the "The US Market for Multiscreen Services"
[http://www.researchandmarkets.com/research/n7jk6k/the_us_market_for ] report to their
offering.



(Logo:
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The term multiscreen video typically refers to the viewing of video content on
multiple screens, such as a smartphone, tablet or personal computer. There is general
consensus that this will be a growing, long-term trend. In contrast, the multiscreen TV
experience is defined as the use of a companion device/screen in association with
discovering, acquiring and viewing full-length video content (movies/TV programs) on the
in-home television. While a single device, such as a tablet, may serve as both a companion
device for the TV and a first-screen viewing device, the two use-cases are separate and
distinct.


There are a number of prerequisites needed for the US multiscreen TV market to take
hold. These include: - A large installed base of connected/connectable devices
- Personalized recommendation systems and companion app technology
- The rollout of initial personalized video services
- Consumer interest in TV multi-tasking
- A complementary pay-TV business model


This research examines the hypothesis that market conditions surrounding the emerging
multiscreen TV experience are right for a perfect storm to be created. If so, we will be
entering the next-generation of TV viewing; where multiple devices, services and video
content will combine to create a truly personalized entertainment experience. However, it
is also possible that the multiscreen TV
[http://www.researchandmarkets.com/research/n7jk6k/the_us_market_for ] market may be
delayed or may not coalesce at all. Consumers, or video suppliers themselves, may prefer
the status quo to the risk and uncertainty that comes with change.


This report examines each of the five required market elements, and presents a vision
of what the future multiscreen TV experience may entail. Primary consumer data is assessed
in terms of validating or contradicting the research hypothesis, thereby formulating
conclusions and a multi-year market forecast of the installed base of connected devices
(smartphones, tablets, smart TVs) as well as for multiscreen households, multiscreen users
and pay-TV subscribers.


The deliverable is comprised of a PDF and an Excel spreadsheet.



Table of Contents



Executive Summary



Methodology



Introduction.



Multiscreen TV Market Prerequisites



Connected Devices



Technology



Personalized Recommendation Engines



Companion Apps



Personalized Video Services



Consumer Demand.



Business Models



The Multiscreen TV Platform.



List of Figures


For more information visit
http://www.researchandmarkets.com/research/n7jk6k/the_us_market_for



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