Party Anytime, Anywhere With the McDowell's No. 1 Karaoke App Now Available on IOS and Google Playstore

Party Anytime, Anywhere With the McDowell's No. 1 Karaoke App Now Available on IOS and Google Playstore

BANGALORE, September 24, 2013 /PRNewswire/ --



Chris Gayle Debuts in a Remix Music Video Using the Same App



McDowell's No. 1 has launched a karaoke app with a 150 strong playlist and a hot
button that gets users a direct entry into the Karaoke World Championship. So much so that
West Indian cricketer, Chris Gayle, has used the McDowell's No. 1 Karaoke App to sing
Humma Humma from Bollywood blockbuster Bombay in a music video. The app is available for
free download from IOS and Google play store. Alternately, the app can also be downloaded
from McDowells No1 [http://www.liveinstyle.com/mcdowellsno1 ] page on LiveinStyle.com
[http://www.liveinstyle.com ], India's premium lifestyle and fashion portal.



According to Ashok Capoor, President and Managing Director, United Spirits Limited,
"McDowell's No. 1 has always added a golden touch to moments with friends. Music is a key
interest space and a necessary ingredient to any get-together with friends. The McDowell's
No. 1 Karaoke App brings friends together to party anytime, anywhere and creates memorable
moments. We are certain that the app will strengthen our engagement with our consumers and
bring out the secret rock star in them."



The McDowell's No. 1 Karaoke App is the latest addition to the series of
innovations/forums created to enable friends to have a good time with the music in the
foreground as karaoke singers. The brand has led the India leg of World Karaoke
Championship for the last three years, sponsoring the winner to world finale held in
Finland every year. McDowell's No.1 has created iconic musical night-outs for friends, be
it through the concerts of Elton John, Bryan Adams or the multi city Cheers India Tour
with Shankar, Ehsaan and Loy and Vishal-Shekhar led Dosti Tour. McDowell's No. 1 continues
to be the sponsor for 2013 Karaoke World Championship (India).



The Karaoke app is an easy to download mobile App on IOS and Android platforms, which
plays out the Karaoke track for a variety of popular hits. The aim of the app is to create
moments with friends - a party whenever and wherever, bringing to life the role of
McDowell's No.1 as the Dosti ka No.1 Spirit.



McDowell's No.1 is the largest selling franchise in the world. Over the last 4 years
the brand has been addressing its young Indian target audience with its positioning as the
"Dosti Ka No. 1 Spirit" with the intent to add cheer to moments of camaraderie and
friendships amongst youth.



You can view the music video by clicking:



http://www.youtube.com/watch?v=Pd8tNEK7V7k



Primary Media Contact: Shefali Sharma, spectrumcommunications@live.in,
91-9886378407




McDowell's No.1

CONTACT: PRN


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