IFA 2013: Eutelsat and Samsung Partner on World First Ultra HD Satellite Broadcast Direct to Ultra HD TVs

IFA 2013: Eutelsat and Samsung Partner on World First Ultra HD Satellite Broadcast Direct to Ultra HD TVs

BERLIN, LONDON and PARIS, September 5, 2013 /PRNewswire/ --



Eutelsat Communications (Euronext Paris: ETL) and Samsung Electronics are combining
their industry-leading expertise at the IFA show in Berlin for a world first demonstration
of a consumer-ready Ultra HD satellite broadcast on a Samsung UHD TV.



The two companies will display a DVB-S2 Ultra HD signal transmitted by satellite and
received directly on a commercially available UHD TV. The showcase will be demonstrated
during IFA'13 at Samsung's booth in Hall 20 and also at the joint booth of ANGA/DVB in
Hall 11 (September 6 - 11).



The Ultra HD broadcasts will be delivered using the EUTELSAT 10A satellite that hosts
Europe's first dedicated Ultra HD channel. Samsung will display the immersive images on
the first future-proof UHD TV with integrated Ultra HD reception and decoding capability.



Michael Zoeller, Senior Director, European Sales and Marketing in Samsung, said: "UHD
is the future of TV, and the technology is now commercially viable with regards to
affordability of products and processing power. With this world first UHD channel
broadcasting direct to a consumer TV via satellite, Samsung is once again reinforcing its
technical leadership in UHD displays. UHD broadcasting standards are expected to be
finalized soon and our products are future-proof thanks to the Evolution Kit that supports
current and future transmission standards."



Markus Fritz, Director of Commercial Development and Marketing at Eutelsat, added:
"This showcase underscores the full compatibility of our satellites with the most advanced
and sophisticated broadcasting services. Having launched the first demonstrations of Ultra
HD in January, we are delighted to take the most exciting development in TV to a new level
with Samsung. As a core broadcasting infrastructure for the direct delivery of Ultra HD
content to consumer TV sets, we are proud to demonstrate once again Eutelsat's pioneering
role in driving innovative TV broadcasting technologies for the broadcast industry."



About Eutelsat Communications



With capacity commercialised on 32 satellites delivering reach of Europe, the Middle
East, Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the world's
leading satellite operators. As of 30 June 2013, Eutelsat's satellites were broadcasting
more than 4,600 television channels to over 200 million cable and satellite homes in
Europe, the Middle East and Africa. The Group's satellites also provide a wide range of
services for TV contribution, corporate networks and fixed and mobile broadband markets.
Headquartered in Paris, Eutelsat and its subsidiaries employ over 780 commercial,
technical and operational professionals from 30 countries. http://www.eutelsat.com



About Samsung Electronics Co., Ltd.



Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and discovery, we are
transforming the worlds of televisions, smartphones, personal computers, printers,
cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions.
We employ 270,000 people across 79 countries with annual sales exceeding KRW 201 trillion.
To discover more, please visit http://www.samsung.com.




Eutelsat Communications & Samsung

CONTACT: For further information: Press - Vanessa O'Connor, Tel: + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel: +33-1-53-98-37-91, fgautier@eutelsat.fr; Marie-Sophie Ecuer, Tel: + 33-1-53-98-37-91, mecuer@eutelsat.fr. Investors and analysts - Leonard Wapler, Tel. : +33-1-53-98-31-07/35-30, investors@eutelsat-communications.com


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