WiMP Intensifies Focus on Curated Music Streaming - Fuel off Global Editorial Campaigns to Revitalize Back Catalog and Break New Acts

WiMP Intensifies Focus on Curated Music Streaming - Fuel off Global Editorial Campaigns to Revitalize Back Catalog and Break New Acts

OSLO, Norway, March 14, 2013 /PRNewswire/ --



Music streaming service WiMP differentiates through its editorial profile with local
editors in each market, always aiming to inspire users to discover new music and old
favorites. Adding to the local flavor, WiMP now also introduces curated global campaigns,
showcasing more of all the great music among the millions of tracks. The first campaign
'Forever Young' focused on the enormous back catalogue and specifically the music of the
80's. Its success is now followed by a new campaign called 'NewSound', presenting new,
local artists in each market.



Curated Music Streaming Through Local Editorial Team



Music streaming services all offer millions of tracks, available on a variety of
devices. WiMP has since the start over three years ago focused on curating the offer,
through skilled music editors in every country working day and night to present relevant
music to its users.



"From the very beginning we've been aware of the challenge we call "Empty Search Box
Syndrom", meaning it's difficult to know what to listen to when you have access to
millions of tracks. We've curated the offer from day one and now we're taking another
step, as we're also becoming a more global service," says WiMP Head of Music, Kjartan
Slette.



Success Campaign 'Forever Young' Expanding



WiMP's 80's campaign was initiated in Norway in November, with daily 80's tracks, a
variety of playlists from the Norwegian editors, presentations of 80's legends such as
Michael Jackson and Prince and Top 20 yearly playlists from 1980-1989, voted by a team of
music journalists and artists. WiMP also initiated six new recordings of cover tracks from
the 80's. All six songs remarkably entered the WiMP Top 20 list, and Katzenjammer's
version of 'Fairytale in New York' stayed on the list until after New Year's, following an
appearance on the country's most popular talk show 'Senkveld'.



WiMP is currently available in Norway, Sweden, Denmark, Germany and Poland, and after
the Norwegian success, 'Forever Young' is being exported to the other WiMP-countries. In
Poland, WiMP-editors got 80's star Samantha Fox to contribute with her favorite tracks
from the 80's and in Denmark, several cover tracks are being released, including A-ha's
hit 'Take on Me' covered by Arctic Wife. Album bundles with 80's tracks and the cover
versions were also created in cooperation with EMI Music in Norway and Sony Music in
Denmark.



See who Samantha Fox chose as her 80's favorites here
[http://media.ne.cision.com/l/aqmnhuam/wimp.no/wweb/playlist/?playlist=f8f1d3d3-8919-4cda-88b1-598a08a922f1_ ]



New Campaign: 'NewSound' Promoting Upcoming Local Artists



More than showcasing the enormous back catalogue available in streaming services, WiMP
also makes a point of promoting the future of music; new, promising local acts and its
editorial team now presents the new and first simultaneous global editorial campaign
called 'NewSound'.



"The success with 'Forever Young' was of course very exciting for us, and fits
perfectly with our positioning to always help inspire our users to listen to more music.
We are now also very happy to take the next step, after guiding down memory lane with the
80's campaign, to showcase in our most prominent positions what's new and fresh in each
local market," says Global Head of Editorial for WiMP, Thor Martin Jensen.



In WiMP's 'NewSound'-campaign, users can look forward to daily features with new local
artists, various exclusives, pre-listen opportunities, interviews, competitions and much
more. All campaigns have local names.



Check out new Norwegian artists in 'Nylyd' here
[http://media.ne.cision.com/l/aqmnhuam/wimp.no/wweb/playlist/a9a2d927-41dc-4879-8597-1f04e2acd306?utm__ ]



Check out new Swedish artists in 'Farskpressat' here
[http://media.ne.cision.com/l/aqmnhuam/wimpmusic.se/wweb/category/?category=4795_ ]



Check out new Danish artists in 'Ny lyd' here
[http://media.ne.cision.com/l/aqmnhuam/wimp.dk/wweb/category/?category=4792_ ]



Check out new German artists in 'Schon gehort?' here
[http://media.ne.cision.com/l/aqmnhuam/wimp.de/wweb/playlist/?playlist=07670d0d-dc57-44b4-8cc0-f4223ae97e68_ ]



Check out new Polish artists in 'Nowedzwieki' here
[http://media.ne.cision.com/l/aqmnhuam/wimp.pl/wweb/category/?category=4801_ ]



About WiMP



WiMP is a music streaming service focusing on inspiring users to find new music and
old favorites. Through local editorial teams in each country, WiMP provides daily
recommendations, tips and playlists for any occasion. The ad-free service is available on
computers and mobiles, tablets and network players. Read more on http://www.wimpmusic.com
[http://www.wimpmusic.com/_ ], http://www.wimp.no [http://www.wimp.no/_ ],
http://www.wimp.dk [http://www.wimp.dk/_ ], http://www.wimpmusic.se
[http://www.wimpmusic.se/_ ], http://www.wimp.de [http://www.wimp.de/_ ] or
http://www.wimp.pl [http://www.wimp.pl/_ ]



For more information, please contact: Kristin Castillo Eldnes, Head of Communication
and PR, kristin.eldnes@wimpmusic.com, +47-90-80-73-89




WiMP


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