VICE Music Channel, Noisey, And Garnier Fructis Launch Style And Music Platform "Style Stage" At SXSW

VICE Music Channel, Noisey, And Garnier Fructis Launch Style And Music Platform "Style Stage" At SXSW

Upcoming Documentary Film "Style Stage" Featuring Chairlift, Alexis Krauss of Sleigh Bells, IO Echo, Eve, Tegan and Sara, and More Premieres March 20 to Celebrate the Launch

Official Noisey-Garnier SXSW Music Showcase featuring The Joy Formidable, Icona Pop, Austra, Merchandise, IO Echo

NEW YORK, March 13, 2013 /PRNewswire/ -- VICE's music channel, Noisey and Garnier Fructis haircare today officially announce the launch of Style Stage (www.noisey.com/style-stage), the definitive platform for emerging style and music.

Launched at the SXSW Music Festival, Style Stage celebrates the intersection of hair, style, and music with online and in-person content and experiences rolling out over the coming year. Style Stage features some of the most expressive looks of the world's most influential musicians, shining a light on iconic hair and personal styles from the past, and those breaking onto the music scene today.

"Music and style have always been so closely intertwined, but there's never been a place to go for people who are interested in both," said Trevor Silmser, Publisher, Noisey. "Style Stage is a great addition to the Noisey family and we are especially excited to be launching at SXSW."

Style Stage will feature online premium original videos airing bi-weekly, along with engaging editorial content and original photography, featuring up-close interviews with today's most relevant emerging music artists, beauty and style influencers, and hairstyle trends from music festivals around the country throughout the year. Style Stage will also launch a college campus tour to discover two Style Stage hosts who will travel to music festivals throughout 2013, reporting upon of-the-moment hair and style trends for the platform. Additional details and tour dates will be announced later this month.

"Music has always been a key strategic platform for Garnier Fructis. Like hair, it's an incredible vehicle for self-expression and says so much about personal style," said Debora Koyama, Assistant Vice President of Marketing, Garnier Fructis. "We are thrilled to be working with Noisey on all the incredible content and experiences Style Stage will present in celebration of hair and music trends and showcase how hair styles can define artists - even eras."

Style Stage will premiere an original documentary film titled "Style Stage", featuring intimate interviews with Chairlift, Alexis Krauss of Sleigh Bells, IO Echo, Eve, Tegan and Sara, and more on March 20. The film, directed by notable documentary filmmaker Craig Teper, explores the iconic relationship between music and personal style, featuring emerging artists, influential photographers, and hair stylists. The trailer of the documentary can be viewed here: http://youtu.be/DWNBddfCBBs

The full-length documentary will premiere online at www.noisey.com/style-stage beginning March 20.

Noisey and Garnier Fructis will celebrate the launch of Style Stage with an exciting lineup of activities tonight at SXSW, including a SXSW-exclusive preview of the "Style Stage" documentary film, a Garnier Fructis Lounge with complimentary hair style touch-ups, and an official music showcase featuring performances by The Joy Formidable, Icona Pop, Austra, Merchandise, and IO Echo.

ABOUT VICE
VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world's premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE's digital channels include Noisey, a music discovery channel, The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Fightland, a channel dedicated to the culture of MMA. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens.

ABOUT NOISEY
Noisey.com is the music channel from the makers of VICE. So you know it's going to be good. Noisey.com launched in March 2011 at SXSW and is dedicated to uncovering the best new bands and music scenes from around the world. The shows are about anything and everything concerning music--live jams, geeky record stores clerks, smarmy critics, boob-flashing fans, destroyed hotel rooms, and roadies. The Noisey Youtube channel made its debut in February 2012 with M.I.A.'s "Bad Girls," and VICE-produced and directed A$AP Rocky video, "Wassup." Since, the channel has welcomed over 150K subscribers and recorded over 100 million video views from all around the globe. On YouTube, Noisey offers music fans the most extensive slate of original online music programming to date, covering not only the artists that matter most, but the trends and opinions that make up today's music culture. See for yourself: youtube.com/noisey

ABOUT Garnier
Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. Garnier appeals to anyone who is self-confident, yet seeks to improve their appearance. For Garnier the aim of beauty is happiness and feeling at ease with yourself and others. It's about taking care.

SOURCE Garnier Fructis

Garnier Fructis

CONTACT: NOISEY: Fay Sliger, VICE, +1-716-307-6134, fay@vice.com; GARNIER: Greta Fox, Public Relations, +1-646-658-5468, gfox@us.loreal.com; or Olivia Porcello, Blue Sky Communications, +1-212-995-1777, Olivia@blueskypr.com


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