Sportsnet Unveils Re-designed Website, Optimized for any Digital Platform

Sportsnet Unveils Re-designed Website, Optimized for any Digital Platform

- New sportsnet.ca first and only sports website in Canada using
responsive design -
- State-of-the-art technology married with premium sports content
delivers best-in-class experience across all devices -
- Features include personalization, easy navigation, latest sports
information and analysis from Sportsnet's team of leading writers and
insiders -


TORONTO, March 6, 2013 /CNW/ - Sportsnet, Canada's multiplatform
destination for all things sports, continues its commitment to
providing fans with premium sports content and experiences on the
world's latest devices with a re-designed, world-class website. Now
available, the new sportsnet.ca uses leading-edge technology married with the country's best sports
content to deliver unparalleled functionality and user experience
across smartphones, tablets, laptops and desktops. Sportsnet.ca is the first - and only - sports website in Canada to use this
responsive design.


Sportsnet.ca is designed from a fan's point-of-view so that content is visually
consistent regardless of the platform. The leading-edge site includes a
rebuilt Content Management System (CMS) engine to deliver fast
headlines and best-in-class navigation proven through consumer
research. Over the coming weeks, sportsnet.ca will also introduce MySN - a personalization feature that allows fans
to follow individual players and teams, and customize their headline
news based on their preferences.


Sportsnet.ca is the fastest-growing sports website in the country in terms of unique
visitors - with a 26 per cent average growth rate year-over-year for
2012.*



"It's the ultimate digital sports media experience for the passionate
Canadian fan," said Pary Bell, Vice President and General Manager,
Rogers Digital Media. "It doesn't matter if they're looking for ease
and speed in finding the latest scores or statistics, or if they want a
deep dive into the best sports analysis in the country. Fans are more
empowered than ever to experience sports on their own terms at
sportsnet.ca, on the device of their choice. This exciting new launch
is yet another milestone in solidifying Sportsnet's multiplatform
leadership and commitment to digital offerings."



Key features of the new sportsnet.cainclude:



-- Responsive Design: This state-of-the-art technology makes use
of flexible layouts and images to deliver sports content pages
that detects the visitor's screen size and orientation and
changes the layout accordingly

-- Personalization: Coming in the weeks ahead, fans will be able
to customize their headline news feed to receive relevant
content based on their preferences. Fans will also be able to
follow specific teams, players and fantasy leagues simply and
easily

-- Best-in-class Navigation: Fuelled by fan research, the new
design makes it easy for fans to find the info they want, when
they want it

-- Faster Headlines: Rebuilt with a new CMS engine,
sportsnet.ca now
delivers headline news at lightning-fast speeds, ensuring fans
can stay atop of the action in real time

-- Deeper Stats: With bigger and better data servers than ever
before, sportsnet.ca now
has even more in-depth and sortable data fans can access on
their smartphones, tablets, laptops and desktops.


In addition to the revamped website, Sportsnet also recently launched
its Sportsnet Mobile apps for both the BlackBerry 10 and iOS platforms, with plans to release an Android version for phones and
tablets in the coming weeks. Sportsnet is also currently the first and
only sports media company in Canada to launch a digital subscription
video on-demand service. Sportsnet World Online provides sports fans with exclusive live and on-demand streaming of
premium soccer, cricket, and rugby matches not available anywhere else.


Sportsnet.cafeatures the latest in technology with the most in-depth sports coverage
including exclusive news stories, provocative commentary and
up-to-the-minute videos. The new functionality and enhanced user
experience will provide sports fans with even more stories, more tools,
and more video content directly from their favourite sportsnet.ca writers, such as award-winning journalist Stephen Brunt, Michael
Grange, senior hockey writer Chris Johnston, baseball writer Shi
Davidi, and more - whenever and wherever they want.


*Source: comScore December 2012, sports website category


Social Media Links

Official Website www.sportsnet.ca

Like Sportsnet www.facebook.com/sportsnet

Follow Sportsnet @Sportsnet

Official Sportsnet PR @SportsnetPR

About Sportsnet

Sportsnet connects Canadian sports fans to their favourite teams and
athletes, using five platforms: TV, Radio, Print, Online and Mobile.
Sportsnet is Fuelled By Fans, and delivers storytelling on a local,
regional, national and global level. The multiplatform brand consists
of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The
FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and
Playbook. Sportsnet is the Canadian leader in NHL and MLB television
broadcasts and is home to 162 Toronto Blue Jays games, plus MLB
Playoffs and the World Series. Sportsnet is an official licensed
broadcaster of the 2014 FIFA World Cup Brazil(TM) and also offers an exciting sports lineup including the NFL, the
Memorial Cup, Ultimate Fighting Championship(®, )Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and
extensive soccer programming including Barclays Premier League, UEFA
Champions League, UEFA Europa League, MLS Vancouver Whitecaps FC,
CONCACAF and Canadian national team matches for men and women. Connected is the network's nightly news program, providing regional and national
coverage of the day's events in the world of sports.


SOURCE Sportsnet

Sportsnet

CONTACT: Jennifer Neziol, jennifer.neziol@sportsnet.rogers.com, (w) 416.764.6361, (m) 416.275.9182
Sebastian Gatica, sebastian.gatica@sportsnet.rogers.com, (w) 416.764.6368, (m) 416.710.9953
Jennifer Cram, jennifer.cram@sportsnet.rogers.com, (w) 416.764.6364, (m) 416.804.1683


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