Rajan Gets Money Minded - MagicBricks' Second TV Commercial

Rajan Gets Money Minded - MagicBricks' Second TV Commercial

NEW DELHI, March 20, 2013 /PRNewswire/ --



The MagicBricks.com Theme Campaign, now in Full Flow, has Launched its Second TVC
Focused on the "Money-minded Investment-driven" Audience Segment. This Commercial is Based
on a New Angle - That Property Investments can Make you Rich and Thereby Indifferent to
Inflation



The MagicBricks.com theme campaign is firing on all cylinders and capturing TV, Print,
Radio and Online audiences - working in sync to deliver the integrated theme campaign
message.



The Brand Promise from the second TVC is - MagicBricks.com, through its features, can
help you find the right house and make the right investment. The TV commercial will make
an immediate connect given that it is based on a very topical issue of inflation.



This commercial once again features the mascot of MagicBricks.com - Rajan who is seen
responding "Badhta hai to badhia hai" (good if it rises) in a set of scenes that depict
him completely unruffled by the impending inflation scenario - much to the amazement of
others.



Both TV Commercials can be viewed here -



TVC 1 The "Options" Ad - http://bit.ly/XNush1



TVC 2 The "Inflation" Ad - http://bit.ly/16wHa71



Sudhir Pai, Business Head, MagicBricks.com said, "The 1st commercial - "Options" -
will continue to remain our lead commercial and will continue to run across all channels.
Several consumer studies has told us that the second commercial on inflation will be much
appreciated by the "investment-minded" property buyer segment of our target
consumers...this segment of users has loved the new commercial. This is a very important
segment for Magicbricks. In line with their media consumption, you will therefore see a
heavier tilt of this commercial on the News & Business channels."



The TV Commercials are now running in full rotations on over 35 channels covering 6
languages - thereby making a substantial impact. The list of channels include Times NOW,
ET NOW, Movies NOW, Sony Entertainment, SAB TV, Zee Cinema, Zee Classic, Zee Action, Zee
Premier, Movies OK, Aaj Tak, Tez, NDTV India, Zee News, News 24, NDTV 24x7, Headlines
Today, Zee Business, National Geographic, History TV18, Sun TV, KTV, Gemini, Udaya Movies,
etc.



Radio was launched with teasers and is being followed by a revealer and a heavy burst
of radio communication - covering RJ Jocktalk, content integration and spots. This airplay
is very heavy on Radio Mirchi during weekdays (which is the leading station in almost all
the 8 focus cities).



The Radio Spots can be accessed here -



Radio Spot 1 http://bit.ly/YbZYRm



Radio Spot 2 http://bit.ly/YgoeBI



Radio Spot 3 http://bit.ly/12z6GsV



Radio Spot 4 http://bit.ly/Ygopgt



Radio Spot 5 http://bit.ly/YgovEJ



Print & Display ads were initially designed with the aim to build Rajan as a mascot
and "Options" as a positioning plank for MagicBricks.com; the current phase of ads are
taking this thought ahead and show MagicBricks.com as being able to provide maximum
options for different property needs of buyers - for different types of property, for
different localities within a city and for buyers who search homes based on distances to
key facilities. The idea is to strongly communicate that no matter what kind of property
need you may have, MagicBricks.com will deliver the maximum options of homes for every
need.



Online Promotion Activity for the campaign has covered all major portals and websites
- having even "road blocked" entire sections on high traffic websites of relevance such as
Yahoo! Finance, EconomicTimes.com, TimesofIndia.com, NavBharatTimes.com and Yahoo!Mail.
The MagicBricks.com website itself features the mascot Rajan, leaning non-chalantly
against the logo.



Watch the latest MagicBricks.com TVC here - http://bit.ly/16wHa71 and post
comments, shares and likes on the MagicBricks.com YouTube account. Do spread the word and
share with your social networks. Share feedback with us too!



About MagicBricks.com:



MagicBricks.com [http://magicbricks.com ] provides a platform for property buyers and
sellers to locate properties of interest and source information on the real estate space
in a clear and transparent process. With in-depth analysis and revolutionary next-gen
services customized specifically to address the needs of property seekers and the real
estate industry, MagicBricks.com [http://magicbricks.com ] is the leader in online real
estate in India.



MagicBricks.com [http://magicbricks.com ] was launched by Times Business Solutions
Limited, part of The Times of India Group in August 2006, and has grown to become India's
largest property portal. With over 8,000,000 listings from across the country, MagicBricks
is the biggest online property marketplace in the country.



This achievement is not by chance, but by design - based on rigorous research, unique
product developments and innovations that users have supported and embraced, including
pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real
Estate Dialogues, PropIndex and GuruTalk. With many new products and services under
development, MagicBricks will continue to provide ever-increasing value to its clients and
users, and will enhance its leadership in the online property space.



Primary Media Contact: Aseem Seth TBSL, aseem.seth@timesgroup.com, 91-9910273367




Times Internet Limited

CONTACT: PRN


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