Subscribers to Omnifone's B2B Digital Music Platform Increase by 300%

Subscribers to Omnifone's B2B Digital Music Platform Increase by 300%

LONDON, February 26, 2013 /PRNewswire/ --



Global B2B cloud music service provider, Omnifone, today reveals that subscribers on
its digital music platform grew by almost 300 per cent between January 2012 and January
2013.



(Logo:
http://photos.prnewswire.com/prnh/20130226/599645-info )




The growth was driven by wide-scale customer acceptance of subscription music services
as they become accustomed to the superior user experience of cloud-based music services,
allowing them to listen to music anywhere, anytime. The growth was further amplified by
expansion into new markets and the roll-out of those services across new devices. Omnifone
powers global services by Sony Music Unlimited, Blackberry BBM Music and rara.com amongst
others.



Other key findings from the subscriber usage data on Omnifone's platform include:




- 79 per cent of subscribers consumed digital music from devices in the home
compared with 21 per cent on portable devices, re-enforcing the trend of subscription
music services reaching mass market and moving towards becoming commonplace in the
home
- Of Android and iOS users, 76 per cent streamed music from Android-enabled
devices compared to 24 per cent from iOS
- Peak usage times in Europe was between 6-8pm while subscribers in most
English-speaking territories including Australia, Canada, New Zealand, Ireland and
USA, streamed music mostly between 2-4pm, suggesting a younger demographic
- Top ten countries by the amount of plays include US, Canada, UK, France,
Germany, Australia, Spain, Sweden, Norway and Denmark
- Across all services in each country, Christmas Day saw the highest number of
streams


Jeff Hughes, chief executive at Omnifone, said: "The data we are releasing today is
further evidence that streaming is the fastest growing area of digital music and ready for
mass market adoption. Next generation connectivity such as 4G and the latest
internet-enabled home technology will drive growth further. We are continually investing
in our cloud-based music platform to enable our customers to take advantage of that
opportunity on a global scale."



"It's clear from our platform usage data that the US receives the majority of traffic,
but as we continue to secure innovative licensing deals to make our platform available in
new markets, we expect other countries will increase their share of subscribers. We are
beginning to see these trends already."



"Looking ahead we envisage further bundling of music with other services which will
really bring streaming to the mainstream. Music discovery, re-discovery and innovative
curation and recommendation, combining recommendation engines with human experts, will
enhance the user experience and accelerate demand."



For the accompanying infographic, please email cboyle@omnifone.com



About Omnifone



Founded in 2003, Omnifone is an independent business-to-business provider of global
cloud-based digital music services. Omnifone develops, licenses and manages scalable
digital music services to enable customers, including Sony, HP, RIM and rara.com
[http://rara.com ], to deliver cloud-based music services across virtually all connected
devices. These include smartphones, such as Android, iOS and Blackberry, PCs, Macs,
tablets, games consoles, connected TVs, set-top boxes, home cinema systems, automotive
entertainment systems, Blu-ray players, MP3 players and web browsers. Through its
acquisition of Global Mediabank [http://www.globalmediabank.com ], Omnifone provides
industry-leading media content management services for global digital music service
providers including Spotify.



Omnifone's award winning MusicStation(R) Platform is the proprietary cloud-based
technology that powers more digital music streaming services, in more countries and across
more connected devices than any of its competitors. Omnifone is a chartered member of the
Digital Data Exchange (DDEX) and a member of the Global Repertoire Database (GRD) Working
Group.



In 2012 Omnifone was ranked number 20 in The Sunday Times Tech Track 100 and 4th
fastest-growing technology company in the Deloitte 2012 UK Technology Fast 50. Click here
[http://www.omnifone.com/content/news ] for details.



Find out more about Omnifone: http://www.omnifone.com



Follow Omnifone on Twitter: https://twitter.com/Omnifone






Photo:
http://photos.prnewswire.com/prnh/20130226/599645-info


Photo:http://photos.prnewswire.com/prnh/20130226/599645-info
http://photoarchive.ap.org/
Omnifone

CONTACT: For more information contact: Clodagh Boyle, cboyle@omnifone.com, +44(0)20-8600-0580


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