Kantar Media Expands Asian Footprint With Cambodian TV Audience Measurement Contract

Kantar Media Expands Asian Footprint With Cambodian TV Audience Measurement Contract

LONDON, February 26, 2013 /PRNewswire/ --



The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for
television audience research. The contract, which will begin this year, extends Kantar
Media's footprint for audience research to 62 countries worldwide including eight Asian
Pacific countries (Australia, China, Cambodia, New Zealand, the Philippines, Singapore,
South Korea and Vietnam).



Kantar Media will record the television viewing habits of more than 500 homes in
specific regions and urban areas including Phnom Penh, Siem Riep and Battam Bang using a
personal diary service. Clients will use Infosys+ analysis software to conduct in-depth
analysis of the recorded viewing habits including what they watch, when they watch it and
for how long.



Mai Tran, Managing Director of Kantar Media in Vietnam who will oversee the new
service, comments "Our expertise in measuring audiences using a secure and transparent
methodology will ensure the data can be used by broadcasters, agencies, local and global
advertisers to optimise their marketing campaigns. It will give Cambodian Broadcasting a
holistic overview of TV viewing habits within the market."



Richard Asquith, Global CEO of Kantar Media Audiences said "We are delighted to have
been chosen to deliver the first TV audience measurement service in Cambodia. The media
landscape is evolving rapidly in this dynamic region and we are confident that we can meet
the industry's need for audience measurement that will complement and support the growing
TV eco-system."



About Kantar Media



Kantar Media provides strategic advice and competitive intelligence to the world's
leading brands, publishers, agencies and industry bodies, helping them navigate and
succeed in a rapidly evolving media industry. This includes analysis of paid media
opportunities; counsel on brand reputation, corporate management and consumer engagement
through owned media; and, evaluating consumers' reactions in earned media. Kantar Media
provides clients with a broad range of insights, from audience research, competitive
intelligence, vital consumer behaviour and digital insights, marketing effectiveness and
online influence. Our experts currently work with 22,000 companies tracking 3 million
brands in 50 countries.



http://www.kantarmedia-audiences.com



http://www.kantarmedia.com



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Press Contact
Teresa Horscroft / Kate Alexander, Eureka Communications
Telephone: +44-(0)1420-564346 / +44-(0)7788-584413
Email: teresa@eurekacomms.co.uk / kate@eurekacomms.co.uk


Kantar Media


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