Schick Hydro Silk(TM) Is Going On The Road With The Band Perry

Schick Hydro Silk(TM) Is Going On The Road With The Band Perry

Announcing Official Tour Partnership For The Summer 2012 Tour

SHELTON, Conn., June 1, 2012 /PRNewswire/ -- The Schick Hydro Silk(TM) brand is proud to announce that they are going on the road this summer with the The Band Perry as an official partner of their 2012 tour. To kick-off the announcement, consumers can visit the Schick Hydro Silk Facebook page (www.facebook.com/schickhydrosilk) to learn more about the newest hydrating razor from Schick and exciting news about their partnership with The Band Perry.

"Schick Hydro Silk is excited to partner with The Band Perry this summer," says Matthew Rader, Senior Brand Manager, Energizer Personal Care. "Launching a new brand requires the ability to cut through the clutter of other branded messaging in the market place. A partnership and affiliation for a new brand like Schick Hydro Silk with the CMA and ACM awarded 'New Artist of the Year' The Band Perry allows us to deliver not only a unique message and experience, but lets us leave a more indelible branded imprint on a consumer. This is about marketing with the consumer, not to them. It's about leaving an emotional fingerprint on each and every consumer that engages with us."

Now through September, Schick Hydro Silk will hit the road with an interactive branded mobile activation that will be at select concert locations throughout the US. The water-themed environment will invite fans to learn about the brand through a variety of fun and engaging activities. From hydrating misters to a sleek lounge area for fans to relax in to iPad product demonstrations that showcase the new razor features. For an extra special treat, consumers and concert attendees can capture their concert moment at a watercolor themed photo application booth.

Beginning June 18 through August 9, consumers can also visit the Schick Hydro Silk Facebook page to enter "The Band Perry Escape" sweepstakes, for a chance to win weekly music themed prizes, Schick Hydro Silk product and a grand prize VIP trip to see The Band Perry live in concert!

Consumers are encouraged to "Like" Schick Hydro Silk and The Band Perry on Facebook, as well as logging onto Twitter to follow Schick Hydro Silk at: @SchickHydroSilk to receive exciting brand updates, behind-the-scenes videos, photos, tour news and more.

About Schick Hydro Silk(TM)

Schick Hydro Silk(TM) products are available at supermarkets, drug stores and mass retailers nationwide for $9.99 on the razor and $14.99 for a 4 count refill.

Schick Hydro Silk(TM) is a product of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc., headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword brands.

For more information on shaving and the Schick Hydro Silk(TM) razor, visit: facebook.com/schickhydrosilk and twitter.com/schickhydrosilk. © 2012 Energizer.

Energizer, Schick, Schick Hydro Silk and other marks are trademarks of Energizer.











SOURCE Schick Hydro Silk

Schick Hydro Silk

CONTACT: Alexis Fabricant, +1-212-598-4400 x106, afabricant@lippetaylor.com or Jenna Rotner, +1-212-598-4400 x178, jrotner@lippetaylor.com both of Lippe Taylor


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