Join the buzz with Whole Foods Market® Do Something Reel Film Festival's June film

Join the buzz with Whole Foods Market® Do Something Reel Film Festival's June film

"Queen of the Sun: What are the Bees Telling Us?" explores the devastation of the honeybee, features exclusive interviews with filmmakers

AUSTIN, Texas, June 1, 2012 /PRNewswire/ -- Whole Foods Market (NASDAQ: WFM) announces the online premiere of "Queen of the Sun: What are the Bees Telling Us?," the third film in this year's Do Something Reel Film Festival.

"Queen of the Sun: What are the Bees Telling Us?" is a profound, alternative look at the global bee crisis directed by Taggart Siegel. The film will be available to online audiences for one month, beginning June 1, at www.dosomethingreel.com for $4.99. The cost includes exclusive interviews with filmmakers only available as part of the Do Something Reel Film Festival and funds will help benefit the 2012 Whole Foods Market/AFI-Discovery Channel Silverdocs Festival filmmaker grants.

Taking the viewer on a journey through the catastrophic disappearance of bees, the film explores the mysterious world of the beehive. It weaves an unusual and dramatic story of the heartfelt struggles of beekeepers, scientists and philosophers from around the world including Michael Pollan, Gunther Hauk and Vandana Shiva. Together they reveal both the problems and the solutions in renewing a culture in balance with nature.

"We made 'Queen of the Sun' to open people's hearts to the mystery and wonder of honeybees and all pollinators. This film is a wake-up call to this urgent crisis, and hopefully it will be a catalyst for dramatic renewal that inspires and invigorates people to become stewards and caretakers of the planet," said Taggart Siegel, director of "Queen of the Sun: What are the Bees Telling Us?"

"Queen of the Sun: What are the Bees Telling Us?" will be screened in-store at select Whole Foods Market locations across the country throughout the month of June. A list of screenings can be found at www.dosomethingreel.com and on the company's Facebook page, www.facebook.com/wholefoods under the Movie Premier tab.

To further support the film's mission, Whole Foods Market has partnered with Crowdrise to help those inspired by the storyline to take action in several ways including donating to Spikenard Farm and Honeybee Sanctuary: http://www.crowdrise.com/QueenoftheSun. CrowdRise is a platform that provides fundraisers, charities and events with a unique way to raise money and share compelling stories with personal networks, allowing anyone to turn friends into an active base of donors for a cause.

Do Something Reel, which kicked off on Earth Day, is an ongoing collection of provocative films about food and environmental issues that can be purchased and streamed online at www.dosomethingreel.com for a limited time. The festival is presented in association with Applegate Organic & Natural Meat, Earthbound Farm Organic, Popcorn Indiana, and siggi's.

CONTACTS:
Melody Serafino, Group SJR, 646.833.0206, wholefoods@groupsjr.com
Robin Rehfield, Whole Foods Market, 617.401.4145, robin.rehfield@wholefoods.com

SOURCE Whole Foods Market

Whole Foods Market


-------
Profile: intent