Hornitos® Premium Tequila Releases Second Annual Mariachi Mash Up Song And Video

Hornitos® Premium Tequila Releases Second Annual Mariachi Mash Up Song And Video

Twisted Sister Adds Mariachi Flavor to Classic Party Anthem "We're Not Gonna Take It"

DEERFIELD, Ill., May 3, 2012 /PRNewswire/ -- Hornitos® Premium Tequila today released the second annual Mariachi Mash Up music video and song to celebrate tequila's biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought Twisted Sister and Mariachis together to mash up Twisted Sister's iconic anthem, "We're Not Gonna Take It," and to create the perfect party song for Cinco de Mayo.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56089-hornitos-premium-tequila-second-annual-mariachi-mash-up-song-video

(Photo: http://photos.prnewswire.com/prnh/20120503/MM99332)

The music video is available on Hornitos' YouTube page: http://youtu.be/hTPQDLdxHMc. A free downloadable audio file will be available on May 4(th) on Hornitos' Facebook page: www.facebook.com/hornitostequila.*

"We had an awesome time giving one of our biggest hits a little Mariachi flavor with Hornitos Tequila," said Twisted Sister frontman Dee Snider. "The Mariachis we worked with were amazing and they thought of some really unique ways to put a new twist on 'We're Not Gonna Take It.' The song came out even better than we could have imagined and we have a feeling it will be on repeat all night on Cinco de Mayo."

"Hornitos is excited to present the second annual Mariachi Mash Up song and video," said Halley Kehoe, Senior Brand Manager for Hornitos Tequila. "Twisted Sister and the mariachi band really captured the fun, mischievous spirit of Hornitos in this iteration of 'We're Not Gonna Take It.' It will definitely keep the party going this Cinco de Mayo."

The 2(nd) Annual Mariachi Mash Up follows the success of last year's inaugural Mash Up featuring the classic rock band Cheap Trick, when Hornitos Tequila partnered with Cheap Trick to remix their anthem "Surrender" in mariachi style to the delight of music lovers everywhere.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Always Enjoy Responsibly
Hornitos® Tequila, 40% alc./vol. ©2012
Sauza® Tequila Import Company, Deerfield, IL




*NO PURCHASE NECESSARY. OFFER NOT REDEEMABLE IN STORES.
Offer valid in the 50 United States and D.C. for persons 21 years of age and older. Void where prohibited. Subject to complete official terms and conditions available at hornitostequila.com/mashup (WAP only) or www.facebook.com/hornitostequila. Offer begins May 4, 2012. Download must be complete by July 2, 2012.

SOURCE Beam Inc.

Photo:http://photos.prnewswire.com/prnh/20120503/MM99332
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/56089-hornitos-premium-tequila-second-annual-mariachi-mash-up-song-video
Beam Inc.

CONTACT: Jenn DeMartino, +1-212-685-4300, Jenn_DeMartino@Dkcnews.com

Web Site: http://www.beamglobal.com


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