Disney Junior Celebrates a Record-breaking First Year

Disney Junior Celebrates a Record-breaking First Year

LONDON, May 3, 2012/PRNewswire/ --

Disney Junior success fuels Disney Channels multiplex success




- New multiplatform TV brand, Disney Junior, doubles its ratings in its
first year (1)
- Disney Junior celebrates its first anniversary as the UK's number one pay TV
preschool channel
- Success mirrored online at Disneyjunior.co.uk with web traffic at highest ever




Disney UK today announced a record-breaking year for its newest TV channel, Disney
Junior, which celebrates its first anniversary on 7th May 2012. The multiplatform brand
for children aged 2 - 7 and their families, has shown impressive growth more than doubling
its television ratings in just one year (1). Since its rebrand from Playhouse Disney,
Disney Junior has been watched by 11.5 million individuals (4+), and has helped fuel the
success of the Disney Channels multiplex, which has enjoyed a 43% increase in ratings
year-on-year.



Disney Junior celebrates its first anniversary as the UK's number one pay TV preschool
channel



Disney Junior's portfolio of hit programming such as Jake and the Never Land Pirates,
Mickey Mouse Clubhouse, Art Attack and Jungle Junction has helped win over British
audiences to become the country's number one pay TV preschool channel. Year-on-year, the
new multiplatform brand has increased its reach by a third amongst individuals (4+), 30%
amongst kids (4-15), and by almost a half with mums with young kids (0 -3). Meanwhile, its
ratings have grown by more than an impressive 80% amongst all individuals (4+) and a
staggering 104% with kids aged 4 - 7.



Mickey Mouse Clubhouse is now the most watched show on Disney Junior, accounting for a
quarter of all channel viewing. squared Jake and the Never Land Pirates is the channel's
highest-rating title, attracting more than 4 million viewers in the last quarter alone.
The channel's local productions have also proven a hit with audiences, with Jungle
Junction becoming its most successful British made show, attracting an average quarterly
reach of 3.9 million individuals (4+). Since first launching on Disney Junior (6th June
2011), Art Attack has been watched by a total of 6.2 million individuals (4+), whilst its
microsite on disneyjunior.co.uk is amongst the highest-performing.



The success around Disney Junior's local productions looks set to continue into 2012
with a new line-up of content including Tales of Friendship with Winnie the Pooh, Happy
Hugglemonsters and A Poem Is, as well as brand new episodes from the second season of
Jungle Junction and a new series of Art Attack.



Success mirrored online at Disneyjunior.co.uk with web traffic at highest ever



Disney Junior's success has been mirrored online with Disney Junior.co.uk averaging
almost 90% more monthly uniques year-on-year, and video views on Disney Junior's Youtube
channel topping 47 million since launch cubed. The recent addition of Jake's World, a
brand new online destination for kids inspired by Jake and the Never Land Pirates has seen
disneyjunior.co.uk achieve its highest ever weekly uniques in the channel's history ?.



Disney Channel is the UK's number one pay TV kids' channel for the sixth consecutive
year



Disney Channel's portfolio of kids-driven, family inclusive programming has continued
to be a hit with UK audiences with the channel retaining its number one pay TV position
with kids for the sixth consecutive year, increasing its ratings by a quarter
year-on-year. The channel now reaches half of all girls (8 - 12) in the country.



Over the last year, Disney Channel celebrated its best ever series premiere amongst
kids (4 - 15) as new show A.N.T. Farm has clocked up over five million individuals (4+)
since launch. Currently over a third of all UK tweens have seen the hit show. More
recently, new show Jessie, achieved the number one series launch on Disney Channel among
kids (4 - 15). Starring Debby Ryan, the series has seen by 3.2 million individuals (4+),
of which 1.7 million were kids (4-15) and 979,000 were tweens, representing a quarter of
all 8 - 12 year olds in the UK.



Fresh from its BAFTA Kids' Vote win in 2011, the channel's smash-hit comedy series
Good Luck Charlie kick started the festive season with the Duncan family's first ever
feature length adventure comedy, The Road Trip Movie (aka It's Christmas) reaching 939,900
individuals 4+ when it premiered on 27th November 2011.



Online, Superbia, the latest addition to Disney's successful raft of digital
environments, inspired by Disney Channel's hit shows and characters, has become the single
biggest page on disney.co.uk since it launched in February this year. The new game has
pushed the overall Disney site to achieve its biggest ever unique visitors and time spent
per visitor ?.



Disney XD increases is the top commercial kids' channel with boys (4-15) in the UK ?



Disney XD UK has enjoyed a record performance over the last year, with ratings up by
50% year-on-year, making the boy-focused, girl inclusive channel the number one rated
commercial pay TV kids' channel in the UK with boys. Disney Cinemagic continued to
celebrate its success as the number one premium film channel in the UK, increasing its
ratings by 40% year on year amongst kids (4 - 15) . Its British television premiere of
Tangled became the biggest ever premiere on the channel with an average audience of over
half a million individuals (4+).



Boel Ferguson, General Manager, Disney Channels UK & Ireland comments: "It has been a
phenomenal year for the Disney Channel multiplex, fuelled by the success of our new
multiplatform brand, Disney Junior. We are delighted that our audiences are embracing and
engaging with our new content and look forward to kids and families across the country
tuning in to our strongest ever line up of new programming from brand new series Austin
and Ally, the premiere of Disney Channel Original Movie Let it Shine to Ultimate
Spider-Man and Goalmouth on Disney XD plus new local productions for our younger viewers
on Disney Junior."



Notes to Editors:



Disney Channel Multiplex UK



The Disney Channel multiplex UK is a portfolio of four kid-driven, family inclusive
entertainment channels. The platform brands are Disney Channel, Disney XD, Disney
Cinematic and Disney Junior. On 7th May, Playhouse Disney rebranded to become Disney
Junior - a new television and online brand channel devoted to preschool-age children
around the UK.



Source: BARB/Advantedge, All Homes, All Time, March 2011 - March 2012




1) Disney Junior demonstrated the biggest year-on-year ratings growth with
kids 4-7, up by +104%
2) Mickey Mouse Clubhouse is the highest reaching title on Disney Junior with
over 8.5 million individuals 4+ (14.9%), of which 2.6 million kids 4-15 (29.9%), 1.4
million were kids 4-7 (46.6%) and 1.2 million were housewives with kids 0-3 (45.2%)
watching the show since Disney Junior launched
3) Across the past ten months disneyjunior.co.uk has averaged 87% more monthly
uniques than playhousedisney.co.uk in the same time period last year. Source: Adobe
Omniture SiteCatalyst (Jun e 2011 -March 2012 v June 2010 - March 2011)
4) The recent launch of Jake's World has led disneyjunior.co.uk to the most ever
weekly uniques in the history of Disney Junior/Playhouse Disney. Source: Adobe
Omniture SiteCatalyst (week commencing 7th April).
5) February / Source: Adobe Omniture SiteCatalyst
6) Disney XD has increased its ratings by 50% with boys (4-15) between January
and December 2011





Source: Disney UK

For further information, please contact:-Charlotte Scott at Disney Channel , T: +44(0)208-636-2054 , E: Charlotte.Scott@disney.com




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